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Design Thinking For Pitching
Christina Wodtke | @cwodtke
Where do we start?Where we always start
1. Generate ideas via freelisting
2. CHUNK INTO AFFINITY
GROUPS
3. MAKE MESSAGES: NAME
GROUPS WITH
FULL SENTENCES
4. MAP
TO FRAMEWORKS
Nancy Duarte, Resonate
Dan Roam
Story (via me)
Hero’s Journey and/or Harmon’s Story Circle
5. Place main points along framework, then subpoints
Find your emotions! (don’t forget to vary)
Visualizewith real pictures
And real data, Visualized
Freelistyour points
Chunk them into themes
Map them to a story arc!
Photo taken at Duarte Workshop
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