Determining what-your-audience-will-buy

What is your AUDIENCE ready to purchase?

Let’s Explore how you can determine what your

Audience wants and needs from You

What You’ll learn today

WHAT you can sell to your audience

WHERE you figure out what your audience wants.

WHEN is the best time to sell products to your audience

HOW you can deliver these goods to your customers.

About dan r morris

• Author of “TwittrGlitch” e-book• Founder of LettersFromDan.com, a

small business resource• Public Speaker and Educator• 6 years experience selling products

on TV and Radio• Organizer of

FreeWeeklyMastermind.com on Facebook

• Organizer of the Mt. Juliet TN Food Revolution

WHAT can we sell?

1. Solutions to problems“People don’t want drill bits, they want holes”

-Mark Hendricks during NAMS 1

2. Things they’re already buying

3. Information to make them smarter

4. Community

Solutions to Problems

YahooAnswers.comTwitter.com

ForumsFacebook Groups and Fan Pages

Related Niche Site Comments and FAQ’s

STUFF they’re already buying

• • Café Press• Magazines• Barnes&Noble.co

m• Clickbank• Download.com

Magazine headlines are designed to sell magazines.

“DESIGNED TO SELL” not browse. . . peruse. . . glance at. . . consider. . .

STUFF they’re already buying

What are your competitors selling?

Ezine Articles - AuthorsWayback Machine

Squeeze PagesYouTube Videos

Facebook Fan Pages

Use the Wayback Machine

March 2008 August 2011

Information to make them SMARTER

Twitter Blog Frog Ezine Articles - #views Infographics Twitter Facebook Groups Stumbleupon Bit.ly links

Infographics

People will always buy. . .

Consumables – Things they buy over and over again like Peanut Butter

Collectibles – Repeat buyers of similar or related products/services

Toll Booth – Tools necessary to access important information

Backend – Add-ons – Value Improvements

Community and Camaraderie

Membership SitesForums

TeleseminarsWebinars

ClassesMasterminds

EventsSubscriptions

How can we deliver these goods?

3 types of products

1.Physical Products2.Information Products3.Service Products

Combinations thereof

Physical Products

Products from Amazon.com

CD’s & DVD’s through Kunaki

Thumbdrives

Posters

Printable Manuals

Drop Ship or Fulfillment Products

Information Products

E-books, eCourses, Teleseminars,

Manuals, Transcripts, Membership sites,

.mp3’s, .pdf’s, homestudy course, mini

guides, special reports, bulletin

subscriptions, webinars, recorded

webinars, Video Reviews

Service Products

• 1 on 1 Mentoring• Consulting• Fixed Term Monthly Classes• Progress Review Consulting• Mastermind Groups• Events

Lesson from NAMS 2

“If you have a product, create a service to support it

If you have a service, create a product to support it

If you have both, create products that add functionality”

-Cindi Dawson

When can we sell it?

Because you just can’t sell everything all the time. “8 year

olds aren’t ready for shaving kits” and “ornaments don’t sell in July.”

Timing is often the key

SeasonallyGoogle.com/trends

What’s hip?

Tutors don’t get hired at the first sign of trouble

The graduation principle

What next?

1. Figure out what your audience is already buying

2. Compare that to the questions they’re asking

3. Find out what your competitors are selling

4. Create some products or sell someone else’s

5. Make sure your message matches your market timing and sophistication

Figuring out WHAT you can sell

THANK YOU!

Questions? Comments?Step Up!

You’re more than welcome to chat with me here at NAMS too.

dan@lettersfromdan.com@danrmorris

Connect with Me

Thank You!

Get My Internet Marketing Notes at Lettersfromdan.com

Join me and other NAMS folks at

FreeWeeklyMastermind.com