Develop the Vision-Mission for the Future

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Develop the

DM 214 Strategic Planning 1st Semester 2013

Module 11

Formulating and Adopting Strategies

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Reported by:

Brenda G. Paderes

Ronald O. Acosta

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…Definitions

Vision

- a guiding concept of what the

organization is trying to

achieve, where it wants to be

in the future.

- is seeing a future state with

the mind’s eye.

- is applied imagination.

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…Definitions (cont…)

Vision

- it sees opportunity

inside the challenge.

- it represents desires,

dreams, hopes, goals

& plans for the future.

- it’s like a blueprint of a

house before it is built.

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Developing a Strategic Vision

Involves thinking strategically about

Firm’s future business plans

Where to “go”

Tasks include

Creating a roadmap of the future

Deciding future business

position to stake out

Providing long-term direction

Giving firm a strong identity

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Characteristics of a Strategic Vision

Charts a company’s future strategic course

Defines the business makeup for 5 years (or more)

Specifies future technology-product-customer focus

Indicates capabilities to be developed

Requires managers to exercise foresight

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Entrepreneurial Challenges in Forming a Strategic Vision

How to creatively prepare a company for the future

How to keep the company responsive to

Evolving customer needs

Competitive pressures

New technologies

New market opportunities

Growing or shrinking opportunities

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…Definitions

Mission

- is a statement of purpose to

reach your vision.

a statement of the purpose of

a company or organization

guide the actions of the

organization, spell out its overall

goal, provide a path, and guide

decision-making

organization's purpose, its raison

d'etre or reason for existing

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…Definitions

Mission

- A company's mission is its reason

for being. The mission often is

expressed in the form of a mission

statement, which conveys a sense

of purpose to employees and

projects a company image to

customers. In the strategy

formulation process, the mission

statement sets the mood of where

the company should go.

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Characteristics of a Mission Statement

Defines current business activities

Highlights boundaries of current business

Conveys

Who we are,

What we do, and

Where we are now

Company specific, not generic — so as to give a company its own identity

A company’s mission is not to make a profit !

The real mission is always—“What will we do to make a profit?”

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Defining a Company’s Business

A good business definition

incorporates three factors

Customer needs -- What is

being satisfied

Customer groups -- Who is

being satisfied

Technologies and competencies

employed -- How value is

delivered to customers to satisfy

their needs

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Your VISION — MISSION Statement

Should include the best of both

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Communicating the Vision—Mission

An exciting, inspirational vision

Challenges and motivates workforce

Arouses strong sense of organizational

purpose

Induces employee buy-in

Galvanizes people to live the business

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Strategic Visions vs. Missions

A strategic vision

concerns a firm’s future

business path --

“where we are going”

Markets to be pursued

Future technology-

product-customer

focus

Kind of company that

management is

trying to create

A mission statement

focuses on current

business activities --

“who we are and

what we do”

Current product and

service offerings

Customer needs

being served

Technological and

business capabilities

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Ref: http://www.worksystems.com/services/strategic_planning.html

Translating the vision & mission Into Strategic Direction

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Managerial Value of a Well-Conceived Strategic Vision and Mission

Crystallizes long-term direction

Reduces risk of rudderless

decision-making

Conveys organizational

purpose and identity

Keeps direction-related actions of

lower-level managers on common path

Helps organization prepare for the

future

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of an Electric Cooperative

Examples of Vision/Mission

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Our Vision and Mission Statements

Vision

We envision of becoming the outstanding

electric cooperative (in the Philippines)

with the most reliable and competitive

power rate using the modern technology

in providing excellent service.

Mission

To deliver quality service and affordable

power rate for the satisfaction and

delight of member-consumers.

Pangasinan III Electric Cooperative

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Vision

A competitive and financially viable

electric distribution utility in an

environment of open access and retail

competition.

Mission

Effective, reliable service through unity,

cooperation and commitment.

Central Pangasinan Electric Cooperative

Examples: Vision and Mission Statements

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Vision “BENECO shall be a model electric

cooperative, delivering quality service in

order to sustain a progressive and

ecologically sound

community.”

Mission “We commit to extend our lines and services

to all areas of Baguio City and Benguet

Province. We continuously engage in the

development of our resources in consonance

with and in adherence to standards.”

Benguet Electric Cooperative, Inc.

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Vision To become a globally competitive

electric distribution utility providing the

best quality service to its progressive

communities and satisfied consumers.

Mission

To electrify all households within its

coverage area and continually adopt

innovative ideas that will ensure a

reliable, affordable and efficient

electric service to all its consumers.

Nueva Ecija 2 Electric Cooperative, Inc.

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Vision To be recognized as a leading, caring and committed

electric cooperative.

Mission To be a provider of quality and dependable supply of

electricity at a reasonable cost;

To be a leading partner of our government in improving the

quality of life of our member-consumers, in promoting

progress; and in sustaining development; and

To be the steward of welfare of our member-consumers by

providing them mindful, accurate and prompt service.

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Vision

“A responsible leader in utility

service“

Mission

"Committed to provide our

customers with reliable, efficient

and responsive electric service at

reasonable cost“.

La Union Electric Company

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Vision

A dynamic light distributor and

service delight for life.

Mission

To uplift the status and quality

of life by providing Efficient,

reliable, safe and affordable

power for member-consumer ‘s

satisfaction.

Zambales II Electric Cooperative, Inc.

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Vision

An electric cooperative with highly-

professionalized services for

customer delight.

Mission

To deliver quality electric service

for the cooperative's area coverage

up to the last sitio as well as the

delight of its customer and

manpower.

Bohol Electric Cooperative, Inc.

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.

Ilocos Norte Electric Cooperative

VISION “To be the preferred distribution

utility in an open-access

environment. “

MISSION “ We are committed to our member-

consumers to provide safe, reliable

and efficient electric service at a

reasonable cost through dedicated

officers and employees. "

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Pangasinan III Electric Cooperative

We envision of becoming the

outstanding electric cooperative

(in the Philippines) with the most

reliable and competitive power

rate using the modern

technology in providing

excellent service.

To deliver quality service

and affordable power rate

for the satisfaction and

delight of member-

consumers.

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Vision and why it matters?

guiding concept of what

the organization is trying to

achieve

seeing a future state

opportunity inside a challenge

desires, dreams, hopes, goals

for the future

long term direction

strong identity

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Organizational Core Values of PANELCO III

Honesty

Unity

Thrift

Commitment

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Value Formation Core Team

VFCT was created by PANELCO III purposely to:

1. assist management in the resolution of critical

issues and concerns of its operation;

2. serve as role models in the practice of

cooperative values;

3. monitor effectiveness of the prescribed core

values and innovate strategies/approaches;

and

4. conduct bench marking activities relative to

core values enhances enhancement from other

successful organization

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