Developing and executing an effective business strategy May 2012

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Half day open training event held in Toronto.

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Developing and executing an effective strategy

by Toronto Training and HR

May 2012

Contents

3-4 Introduction to Toronto Training and HR

5-7 Types of business strategy8-9 Conversations around strategy10-11Competitive advantage12-15Behaviours required16-17Silent killers18-23HR strategy24-26Recruitment and selection strategy27-30Learning & development strategy31-33Recognition and reward strategies34-35Employer brand strategy36-39Social media strategy40-41Sales compensation strategies42-43Resource-based strategy44-47Leadership48-49Drill50-51Conclusion and questions

Page 3

Introduction

Page 4

Introduction to Toronto Training and HR

• Toronto Training and HR is a specialist training and human resources consultancy headed by Timothy Holden

• 10 years in banking• 10 years in training and human resources• Freelance practitioner since 2006• The core services provided by Toronto Training and HR

are:- Training event design- Training event delivery- Reducing costs- Saving time- Improving employee engagement &

morale- Services for job seekers

Page 5

Types of business strategy

Page 6

Types of business strategy 1 of 2

DefenderProspectorAnalyser

Reactor

Page 7

Types of business strategy 2 of 2

Cost leadershipDifferentiation

Page 8

Conversations around strategy

Page 9

Conversations around strategy

What is strategy and how do you create it?What roles should employees at differentlevels play in strategy?

Page 10

Competitive intelligence

Page 11

Competitive intelligenceBe proactiveWhat’s it for?Make it action-basedStart with what’s publishedFind primary sourcesListen and observeBuild a pictureBe timelyKeep your nose cleanThink counter-intelligence

Page 12

Behaviours required

Page 13

Behaviours required 1 of 3

LEADERS; CREATE STRATEGYAspireEvaluateIntegrateOptimizeUphold

Page 14

Behaviours required 2 of 3

MANAGERS; RESPONSIBILITY FOR STRATEGYAlignEducateInformOrganizeUtilize

Page 15

Behaviours required 3 of 3

FRONT-LINE EMPLOYEES; SUCCESSFUL EXECUTION OF STRATEGYApplyEngageInnovateOwnUnderstand

Page 16

Silent killers

Page 17

Silent killers

Quality of directionQuality of learningQuality of implementation

Page 18

HR strategy

Page 19

HR strategy 1 of 5

Recruitment and retentionCompensationPerformance managementTraining and developmentSuccession planning

Page 20

HR strategy 2 of 5

SOCIAL HR INITIATIVESIdentifying your purposeEngagementResearchAlertingSupport

Page 21

HR strategy 3 of 5HR PLANNINGScanning the horizon to see what likely changes are coming up and what are the implications for staffingExamining the supply of labour within the organization in terms of age, experience, qualifications, pay, conditions and performance of existing employeesMaking a comparison between the demand and supply of applicants

Page 22

HR strategy 4 of 5HR PLANNING-QUESTIONS TO ASKAccommodationCostsCultureDevelopmentIndustrial relationsLayoffsOrganization developmentOutplacement

Page 23

HR strategy 5 of 5HR PLANNING-QUESTIONS TO ASKPromotionsProductivityRecruitmentRetirementReward systemsTraining and retrainingTransferWorking practices

Page 24

Recruitment and selection strategy

Page 25

Recruitment and selection strategy 1 of 2

PRIMARY FEATURESRecruitment and selection practices should reflect the organization’s strategic plansA long-term focus should be apparentA bridging mechanism for translating long-term plans and organizational priorities into practical recruitment and selection policies/practices

Page 26

Recruitment and selection strategy 2 of 2

SECONDARY FEATURESSophisticated and complex approach to recruitment and selection with a wide array of methods usedRecruitment and selection processes which are accorded high status as activities within the organizationThe use of practices which are clearly sensitive to the impact on candidates

Page 27

Learning & development strategy

Page 28

Learning & development strategy 1 of 3

Horizontal integrationVertical integration

Page 29

Learning & development strategy 2 of 3

Corporate strategic levelBusiness unit/managerial levelOperational level

Page 30

Learning & development strategy 3 of 3

HOW TO GO ABOUT IT:Allocate responsibility for L&D strategy developmentClarify organizational missionExplore core organizational identity and valuesCarry out SWOT or PESTLE analysis to identify the strategic issues facing the organizationAgree a strategyProduce a strategic plan

Page 31

Recognition and reward strategies

Page 32

Recognition and reward strategies 1 of 2

RECOGNIZE AND REWARD PEOPLE THAT:Particularly demonstrate or contribute to core values/attributesCome up with outstanding ideas for improvement or that impact significantly on revenue or cost-savingShare relevant knowledge and best practice with other members of the team that leads to marked improvements in performance

Page 33

Recognition and reward strategies 2 of 2

RECOGNIZE AND REWARD PEOPLE THAT:Achieve professional qualifications etc. that enhance their ability to deliver projects

Page 34

Employer brand strategy

Page 35

Employer brand strategy

HOW IS IT DEVELOPED?Market researchProduct researchMarketing method researchMotivational researchAttitude surveys

Page 36

Social media strategy

Page 37

Social media strategy 1 of 3

ACCEPTANCE LEVELS OF SOCIAL NETWORKSCreatorsCriticsCollectorsJoinersSpectatorsInactives

Page 38

Social media strategy 2 of 3

Research and listenCreating strategy

Page 39

Social media strategy 3 of 3

External social strategyDiversifyStay up to date with technologyRegularly monitor progressMeasurable ROIsInternal social strategyExecutive buy-in and commitmentGrassroots v systematic approachIntended audience

Page 40

Sales compensation strategies

Page 41

Sales compensation strategies

Clarify business/strategic objectives Assess current plans Define objectives of sales plan Assess eligibility of jobs Establish compensation levels Select performance measures and weightings Develop the formula(s)

Page 42

Resource-based strategy

Page 43

Resource-based strategy

ValuableRareInimitableNon-substitutable

Page 44

Leadership

Page 45

Leadership 1 of 3DEFINE A CLEAR SET OF KNOWLEDGE, SKILLS AND BEHAVIOURS:A common ‘standard’ of what an effective leader of people looks like, understood at all levels across the organization, which could then contribute to a continued consistent approach to leading others and continuing development

Page 46

Leadership 2 of 3DEFINE A CLEAR SET OF KNOWLEDGE, SKILLS AND BEHAVIOURS:A fair and transparent approach to the recruitment, selection and development of future leadership roles, as there would be a list of specific leadership skills against which to select and develop people

Page 47

Leadership 3 of 3DEFINE A CLEAR SET OF KNOWLEDGE, SKILLS AND BEHAVIOURS:Development of effective processes to support leadership training, learning and development in these areas, and identification of learning and development needs which can then feed into future training plansIncreased effectiveness of performance evaluation and development of leaders

Page 48

Drill

Page 49

Drill

Page 50

Conclusion and questions

Page 51

Conclusion and questions

SummaryVideosQuestions

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