Developing the never stop marketing...to the cloud blueprint part 3a

Building Your Community Driven Marketing StrategyJeremy EpsteinMarketing NavigatorNeverStopMarketing.com

@jer979

Agenda

• Review of homework• Public Service Announcement• CDM-BPOS Blueprint Template• Final Assignment (until I change my

mind, of course)

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Beta 2 of the Story…

• So, how’d we do?• (whiteboard)

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Listening Posts

Value?Habit?How’s it coming?

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Touch the Fans…

Impact?Response?Habit?

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Be the Connector!

Reactions?

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Public Service Announcements

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The Importance of Hygiene

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The Importance of Hygiene

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Tim Rettig

“Not marketing. Just catching up on email.”

Think in 3 Dimensions@jer979

Moment of Truth

Let’s Bring It All Together Now

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Blueprint Template

• Identify• Cultivate• Activate

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Identify

• Knowing your Raving Fans• Keeping the list fresh…

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Cultivate-Assets

• List your assets– Discussion

• Microsoft assets– See Appendix for full list

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Cultivate through MS Assets

(thanks Steve/Josh!)• www.quickstartonlineservices.com• Assigned Online Services Business Development

Manager• Monthly partner calls• Training offerings (e.g. Never Stop Marketing!) • Business Investment Funds of up to $5,000 per

deal

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Cultivate through MS Assets

(thanks Steve/Josh!)• Marketing funds of up to $5,000 per year

through Ready-to-Go• Promotional incentives of up to 12 percent• Marketing advisor• Enhanced Operations Support (dedicated

phone number

Cultivate-Reed’s Law

• Now, how specifically can/will we use these assets to connect our Raving Fans and community with each other?

• 3 months worth of execution

What will we use? WHEN will we do it? How will we measure it?Activity/timeframe)

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The Content Formula

ContentYour Context

(Made to Stick angle)

Conversation

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Cultivation-Relevant Content

How will you “tell” your Made to Stick Story?3 months worth of executionWhat will we create/curate and share?

WHEN will we do it? How will we measure it?(Activity/Timefarme)

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Sharing Slide

• Cloud Workbook….

Activation@jer979

Community Driven Marketing Blueprint

• Identification• Cultivation Assets• Cultivation-Connection• Cultivation-Content• Activate

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Get Ready….

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Due Dates@jer979Item Date

Raving Fan Ongoing Identification Process Feb 22

Cultivation-Asset List Feb 25

Cultivation-Connection Plan March 2

Meet with your groups March 3-4

Send in “mid-term” to mary@neverstopmarketing.com March 5

Cultivation-Listening Plan March 8

Cultivation-Outreach Plan March 11

Cultivation Content Plan March 15

Meet with your Groups March 15-16

Send in final to mary@neverstopmarketing.com March 16 (11:59pm EST)

You’re Not Alone…

Team Never

• Doug Masiero• Michael Knight*• Tim Rettig• Reed Wilson• Stephen Pestillo

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Team Stop

• Bill Ray• Deborah Farrar Phillips*• Charlie Ramirez• John Toscana• Kevin Miller

Team Marketing

• Stephanie Ulmer• Dennis Chepurnov• Terry McCullagh• Jonathan Mann

Team…To the Cloud

• Matt Katzer• Robby Hill• Chad Mosman• Mike Brogan

Discussion Time…

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Next Call Date

• “Optional” (I mean that)…Office Hours on 3/7 @5pm EST

• Friday, March 18th….– Celebration– Every end is a new beginning…• Go-Forward Plan

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www.neverstopmarketing.com

Ken Klika,Director of Networking Services, BCG&Co

“Membership in the Cloud Champions Club is helping our business thrive… I can’t imagine building a successful cloud-based offering without being a member of the club.”

The Cloud Champions Club gives US partners the support they need to grow their cloud services business. It provides expert advice, training and funds to drive sales and business development.

● US, SMB-specific program● Excludes LARs and

Distributors● Complementary to MPN

Cloud Essentials subscription and Cloud Accelerate designation

● Multi-tier program with diverse benefits

SMB Cloud Champions ClubExpand your cloud services horizons

OverviewClub Benefit Pillars

Cloud Champions

Club Benefit Pillars

Engagement

Marketing Support

Sales Incentives

Operations Support

Readiness

• Practice building

• Accelerated deal flow

• New customers• Increased

revenue• Enhanced

profitability

Tier 3

Tier 2

Tier 1

Anytime enrollment. Monthly promotions.

20+ active customers & 500+

total seats (Example: 20 25-seat

deals)

8+ active customers &

200+ total seats (Example: 10 20-seat

deals)

3+ active customers & 75+

total seats(Example: 8 10-seat

deals)

REQUIREMENTS FOCUS AREAS

Profitability & cloud practice

maturity

Deal flow & momentum

Practice building

Clu

b

Benefits

Club Benefit TiersPlacement based on SMB BPOS active customers

8 April 2023© Microsoft 201037

Club BenefitsSummary of Cloud Champions Club Benefits

FY2011 Benefits Tier 1 Tier 2 Tier 3

Online Services BDM Engagement

Specialized Learning Plans & Programs

Monthly Partner Call

Velocity Funds (Pre & Post-sale BIF)

Marketing Funds

Marketing Advisor

Promotional Incentives

Enhanced Operations Support

We will enhance the benefit mix with your feedback!

BDM: Business Development ManagerBenefits subject to change.

8 April 2023© Microsoft 201038

Participation RequirementsThe program rewards engagement & commitment

1. Conduct monthly business planning activities with your assigned Online Services BDM

2. Discuss sales opportunities with your BDM

3. Subscribe to Cloud Essentials for Tier 1 (FY12 requirement)

4. Gain Cloud Accelerate for Tiers 2 and 3 (FY12 requirement)

Next StepsFor partners ready to enroll today

1. Complete2. Connect

3. Consume

• Complete the enrollment document

• Send it to smbcloud@microsoft.com

• You’ll get an enrollment verification mail with your assigned BDM

• Connect with and engage your Online Services BDM

• Create a plan to build and grow your cloud services business practice

• Consume the Cloud Champions Club benefits you’re entitled to:

• Engagement• Marketing Support• Sales Incentives• Operations Support• Readiness

• Grow your cloud services business!

8 April 2023© Microsoft 201040

ResourcesFor all interested partners

● For more information on the SMB Cloud Champions Club: https://partner.microsoft.com/US/cloudchamps

● Short Cloud Champions Club Video: http://www.youtube.com/watch?v=bLLADBvp2Mo

● Get Started - MPN Cloud Essentials: http://www.microsoftcloudpartner.com/

● Get Started - Quickstart Online Services: https://www.quickstartonlineservices.com/public/login/partnersignin.aspx?ReturnUrl=%2fpartner%2fPages%2fdefault.aspx

● Questions: smbcloud@microsoft.com

● Online Services Linked In Group: http://www.linkedin.com/groups?mostPopular=&gid=1789204

41Expand your cloud services horizons

Thank you for your partnership.