[Digital marketing];[social media]

Social Media +Social Marketing

For You andYour Organization

Marc Ross @ 2ndSix

Presentation

1.Social media. What? Why? Me?

2. Landscape. Market. Trends.

3. Action Steps.

4. Ideas + Tools = TCB

5. Cheap Door Prize.

Why?What?

Me?

Result

Content

Conversation

Career

Community

Customers

Culture

http://www.facebook.com/photo.php?pid=488218&id=691212730

Chaotic

Connections

Confrontation

Clutter

Commerce

Champion

Numbers

US Internet Users ‘09 = 220m

US Social Network Users on Once a Month

‘08 = 79m‘09 = 88m

‘13 = 115m

Online Use Next 5 YearsTeens = 21% increase

http://flickr.com/photos/articnomad/166494729/

Online Use Next 5 YearsAdults = 50% increase

Online Use Next 5 YearsAges 3-11 = 61% increase

MySpaceUS = 76mIntl = 54m

Total = 130m

http://images.google.com/imgres?imgurl=http://kara.allthingsd.com/files/2008/11/myspace.gif&imgrefurl=http://kara.allthingsd.com/category/myspace/&usg=__j-WROVuu6kQczVme6293xJWF_Jo=&h=300&w=300&sz=13&hl=en&start=1&sig2=IfA4Pm1m3G4ZmeVyPQ1N2Q&um=1&tbnid=h5uOEUB3ky3b0M:&tbnh=116&tbnw=116&ei=LOecSa-jHqW-MYnU2ZAF&prev=/images?q=MySPACE&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

FacebookUS = 52.5m

Intl = 122.5mTotal = 175m

http://images.google.com/imgres?imgurl=http://www.univirtual.it/newfiles/image/n_1186439527_logo_facebook-rgb-7inc.jpg&imgrefurl=http://www.univirtual.it/&usg=__ZijId5vf04kOD_RH78X_bMLk-6w=&h=301&w=800&sz=60&hl=en&start=3&sig2=t-2kSjf0ox5xgAraxTqLWw&um=1&tbnid=X21lXBEYY_NJ2M:&tbnh=54&tbnw=143&ei=SOecSaPBA4_aNLT3pJYF&prev=/images?q=facebook+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=G

LinkedInTotal = 35m

http://images.google.com/imgres?imgurl=http://oem.readyphiladelphia.org/Customized/uploads/Uploaded%20Graphics/linkedin-logo.jpg&imgrefurl=http://oem.readyphiladelphia.org/Non-Profit&usg=__3RhoYvhwawqaS89TjypT8AxX41s=&h=249&w=580&sz=10&hl=en&start=1&sig2=iHsy09j5AJAozTOtXrvwOA&um=1&tbnid=4hR0Qrmw4MDOJM:&tbnh=58&tbnw=134&ei=7uecSYmIIomiMtaJ-JkF&prev=/images?q=linkedin+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

BeboTotal = 36m

http://images.google.com/imgres?imgurl=http://www.kro.ie/blog/uploaded_images/bebo_logo-777675.jpg&imgrefurl=http://www.kro.ie/blog/2008/12/bebo-to-shut-down-forever-in-2009.html&usg=__LfQJduj5OBod1ftOFdeMKoTaj1Q=&h=204&w=548&sz=18&hl=en&start=3&sig2=aYTU36zia_nndbrEABb8Kw&um=1&tbnid=nnDZL922o8Y4LM:&tbnh=50&tbnw=133&ei=NOicSZDEMaPeMNn-oKEF&prev=/images?q=bebo+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

BlackPlanetTotal = 10m

http://images.google.com/imgres?imgurl=http://money.cnn.com/blogs/browser/uploaded_images/bp_logo-749397.gif&imgrefurl=http://money.cnn.com/blogs/browser/2006/10/blackplanet-potent-myspace-rival.html&usg=__VfZY1GtrpjgZMztvrPJtFXxLaH0=&h=192&w=245&sz=3&hl=en&start=4&sig2=9mRoH8Xi4f8hvr7ic5DzSg&um=1&tbnid=OWTyrk0LGZeeVM:&tbnh=86&tbnw=110&ei=U-icSeXCIaPeMID7yJ8F&prev=/images?q=blackplanet+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=X

TwitterTotal = 7m

http://images.google.com/imgres?imgurl=http://www.sitepoint.com/blogs/wp-content/uploads/2009/01/twitter-logo.png&imgrefurl=http://www.sitepoint.com/blogs/2009/01/15/twitter-seo/&usg=__gyU7YkvN8L2kFmRDDxfRcPTxWhg=&h=108&w=193&sz=18&hl=en&start=15&sig2=zWPiUorV_aC8X1vTP1AHEQ&um=1&tbnid=4CtdFA-bdHvH3M:&tbnh=58&tbnw=103&ei=COicSdXGKYb4NK6WrJQF&prev=/images?q=twitter+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

Result

Action

Offline Drives Online = Online Drives Offline

Participation Engagement

http://flickr.com/photos/craiglammes/13718381/

IntegrationAddition

Accumulation

http://flickr.com/photos/meloses/2319963/

CommunicateCommunicateCommunicate

Reinforce the Message

http://flickr.com/photos/ramonah/107582726/

Maximize

ContentEvent

AudienceOpportunity

http://flickr.com/photos/dodogoeslr/2430778856/

Learn SearchHear

DiscoverUnderstand

Fail

http://flickr.com/photos/misteriddles/186207204/

Ideas

Content

http://images.google.com/imgres?imgurl=http://sales20network.com/images/logo-linkedin.gif&imgrefurl=http://sales20network.com/blog/?p=132&usg=__GfcfGpQxpcUeR2J8gkPdNDmNrpw=&h=62&w=220&sz=3&hl=en&start=17&sig2=VH_7mHVMNGwxb8x8JYh39A&um=1&tbnid=neTof1z_K18DOM:&tbnh=30&tbnw=107&ei=ogWdSYX4AYmiMpaK-JkF&prev=/images?q=linkedin+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=X

http://images.google.com/imgres?imgurl=http://www.pitchengine.com/brands/pitchengine/logos/pitchengine-logo.jpg&imgrefurl=http://www.pitchengine.com/pitchengine/pitchengine-network-breaks-1000-member-mark/855/&usg=__sNTwCNnIVWsz8iq3G0gTMki4j8w=&h=417&w=1716&sz=44&hl=en&start=1&sig2=uVNnD4mi5FDxAnaKOOTMcw&um=1&tbnid=eK9bo9Bj8z8BUM:&tbnh=36&tbnw=150&ei=7QWdScTdJJLgM8_SuJIF&prev=/images?q=pitchengine+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

http://images.google.com/imgres?imgurl=http://www.okcareertech.org/techprep/images/icons/youtube_logo.jpg&imgrefurl=http://www.okcareertech.org/techprep/interact.htm&usg=__SfupyuAfQEx5Fe0LEma9WmW_i5A=&h=450&w=600&sz=27&hl=en&start=2&sig2=FjJNnDUUSas3YGUyt5Fukw&um=1&tbnid=uG9PhuBLX4dJJM:&tbnh=101&tbnw=135&ei=HgadSZSAB6X6NKSmiJgF&prev=/images?q=youtube+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

http://www.ustream.tv/

http://images.google.com/imgres?imgurl=http://4.bp.blogspot.com/_3aFCHZAmYkI/RhsXkVQtlLI/AAAAAAAABdc/iObaxnBVIJQ/s320/mypunchbowl+logo.png&imgrefurl=http://www.techmambo.blogspot.com/2007_04_01_archive.html&usg=__PmuOVSp6OzAbtrEEb8aqMyFgTEE=&h=69&w=220&sz=4&hl=en&start=15&sig2=5k5igTFffjTaykYL_Ygh2g&um=1&tbnid=szVwIiusEIj5MM:&tbnh=34&tbnw=107&ei=iwadScVqpb4xwNTZkAU&prev=/images?q=mypunchbowl+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

http://www.prweb.com/prfiles/2008/09/02/794454/slidesharelogo.jpg

http://www.google.com/imgres?imgurl=http://www.austinfoodbank.org/images/logos/Flickr-logo.jpg&imgrefurl=http://www.austinfoodbank.org/&h=196&w=500&sz=11&tbnid=p99FFGDhXindAM::&tbnh=51&tbnw=130&prev=/images?q=flickr+logo&hl=en&usg=__JT4-LL-8Z3xMF-IVp1Lppxz63g4=&ei=4widSdDRJ4S4Mfu27ZoF&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://blogs.toonboom.com/professional/wp-content/uploads/2008/05/wikipedia-logo.png&imgrefurl=http://blogs.toonboom.com/professional/?page_id=89&h=599&w=489&sz=210&tbnid=rSUvt-Bdx72kcM::&tbnh=135&tbnw=110&prev=/images?q=wikipedia+logo&hl=en&usg=__oPL-TRgmUW0WNKbTHrDK5MgC3HA=&ei=BAmdScyIEJzgM-W3xI0F&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://www.imediapress.com/wp-content/uploads/2008/07/digg-logo-heart-lg.jpg&imgrefurl=http://www.imediapress.com/tags/google/&h=360&w=460&sz=13&tbnid=5qXlN_ZZIYPVSM::&tbnh=100&tbnw=128&prev=/images?q=digg+logo&usg=__LcY2OchejQcUW6LCEFNEi6IF3NM=&ei=0wmdSfC7FJjeM5uU6Z4F&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://lexikon.hitflip.de/_media/six_apart_logo.jpg&imgrefurl=http://lexikon.hitflip.de/sixapart?DokuWiki=d2a02384d1f8422e6d4c460caca028f2&usg=__2G6XkM9XFv7klMi_JMwvlGrFiQ8=&h=471&w=810&sz=25&hl=en&start=1&sig2=8MGFKBg0J6FMTZW7WI1szg&um=1&tbnid=GCMVoJUFaizzqM:&tbnh=84&tbnw=144&ei=tw-dSfieL6W-MfXU2ZAF&prev=/images?q=six+apart+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

Conversation

http://www.google.com/imgres?imgurl=http://www.ooliganpress.pdx.edu/pic/twitter-logo.jpg&imgrefurl=http://www.ooliganpress.pdx.edu/&h=295&w=800&sz=32&tbnid=HlgeaHb1DzF49M::&tbnh=53&tbnw=143&prev=/images?q=twitter+logo&usg=__GZJfMvbsZIejykS4a9Wx0nOqrlM=&ei=PwedSd_TJITSMeTXjZcF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://www.arici-ma.com/B%20Blogger%20Logo.jpg&imgrefurl=http://www.arici-ma.com/pageID_6307061.html&h=240&w=320&sz=10&tbnid=nIj-Jpk9Z1KdwM::&tbnh=89&tbnw=118&prev=/images?q=blogger+logo&hl=en&usg=__NhW0y4bLBsGWhVeXyZEQ7JHV640=&ei=gAedSfTJCaCYNdXD1IoF&sa=X&oi=image_result&resnum=3&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://api.ning.com/files/x1mF*EUpag*3x1lNZD*6Hn3vQtNN0WBJIqeEcHp43RSH-1V*dP2LPWlAxAnEe*FyPw-Ui8C9i7SGPsPp9*-EOYuu904EOUzc/ning_logo.jpg&imgrefurl=http://eyecandythemes.ning.com/&usg=__KbqtKlXsKpGaYqZrLRmkxapWrzY=&h=256&w=340&sz=13&hl=en&start=1&sig2=jfFqWiD0MLq09OPDt3lS7Q&um=1&tbnid=6sdsC7E9scuHOM:&tbnh=90&tbnw=119&ei=xAedSayYGaW-MefU2ZAF&prev=/images?q=ning+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=X

http://www.google.com/imgres?imgurl=http://www.hi5networks.com/media/hi5logo_300dpi_3300x2550.png&imgrefurl=http://cicnews.omeuforum.net/vesturio-f8/a-roupa-a-usar-no-cic-t16-45.htm&h=2550&w=3300&sz=94&tbnid=Xxcc-CSqYAkGTM::&tbnh=116&tbnw=150&prev=/images?q=hi5+logo&usg=__MEqqfrjis2wmsnx8_7ekrdAS4f8=&ei=3AedSdzKN5C8MqiNkZUF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://www.seomarketingworld.com/i/Stumbleupon-1.jpg&imgrefurl=http://www.seomarketingworld.com/blog/category/social-media-marketing/&h=400&w=400&sz=9&tbnid=3dbD6HiYHDR7kM::&tbnh=124&tbnw=124&prev=/images?q=stumbleupon+logo&hl=en&usg=__c0GFqpH3ug-cjH6yubSV_oso4ec=&ei=FgidSZ-VJ4T6MoShmZEF&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://4east4west.files.wordpress.com/2008/03/google-gmail-logo.jpg&imgrefurl=http://4east4west.wordpress.com/2008/03/13/google-to-expand-its-arabic-services/&h=399&w=500&sz=82&tbnid=7NPxf3PocrMd9M::&tbnh=104&tbnw=130&prev=/images?q=google+logo&usg=__PvYbo6nXzN1eIoLT6NtYjXRRBZQ=&ei=RQidSa-9MJCCNczp-YwF&sa=X&oi=image_result&resnum=3&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://homebuyersadvocate.files.wordpress.com/2008/11/plaxo_logo1.jpg&imgrefurl=http://homebuyersadvocate.wordpress.com/2008/05/28/homebuyer-advocate-mike-in-columbus-dispatch/&h=546&w=1713&sz=150&tbnid=W8DMTVXaO2H4NM::&tbnh=48&tbnw=150&prev=/images?q=plaxo+logo&usg=__jvtMu0tV_-na6TyIddkH9i3splw=&ei=YgmdSdmfG4zaNNWM6ZwF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://dept.kent.edu/theatre/porthouse/interface_img/facebook-logo.jpg&imgrefurl=http://dept.kent.edu/theatre/porthouse/index.html&h=301&w=800&sz=78&tbnid=zJxMgbsojbq3jM::&tbnh=54&tbnw=143&prev=/images?q=facebook+logo&usg=__tjGxisp4NZah7foGLMpPmnlL1WE=&ei=-gmdScr4O5y6Mqrt5aEF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://www.searchviews.com/wp-content/themes/clean-copy-full-3-column-1/images/myspace_logo.jpg&imgrefurl=http://www.searchviews.com/index.php/archives/category/open-source&h=188&w=559&sz=40&tbnid=2B0LFcOBbxN-mM::&tbnh=45&tbnw=133&prev=/images?q=myspace+logo&hl=en&usg=__CDVl_qZYb7-qu3PGtH-vuV0zAIo=&ei=DAqdSdHQBIiiNebEyZkF&sa=X&oi=image_result&resnum=3&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://its.kennesaw.edu/zimbratraining/Zimbra%20Logo.JPG&imgrefurl=http://its.kennesaw.edu/zimbratraining/&usg=__EgKcyJXDsQydp4WYGxVfw2C0VoE=&h=306&w=640&sz=46&hl=en&start=6&sig2=Pbhvgvj4ZEqgkBZoxGCqqA&um=1&tbnid=-871hUlbYXQnZM:&tbnh=66&tbnw=137&ei=Vg-dSYeGGKW-MfXU2ZAF&prev=/images?q=zimbra&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

http://images.google.com/imgres?imgurl=http://www.thevarguy.com/wp-content/uploads/2008/08/zoho.GIF&imgrefurl=http://www.thevarguy.com/tag/zoho-alliance-partner-program/&usg=__xYaJ2AtwqNIg7h8OmUFUdYiq4Gg=&h=364&w=640&sz=25&hl=en&start=1&sig2=cHy7qzTqFgLopmXHPGXuGA&um=1&tbnid=VcdyDANjNk0T5M:&tbnh=78&tbnw=137&ei=eg-dSdDVLqPeMM7-nKEF&prev=/images?q=zoho&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

Customers

http://www.google.com/imgres?imgurl=http://thesocialmediabible.com/wp-content/uploads/2008/10/yelp_logo.jpg&imgrefurl=http://thesocialmediabible.com/?feed=podcast&h=247&w=400&sz=39&tbnid=K839zXPtE7S3WM::&tbnh=77&tbnw=124&prev=/images?q=yelp+logo&usg=__ezj7sgmNFpXmx3OoynHHOdP4304=&ei=RgmdSZfHIaCYNafD1IoF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://www.incubaker.com/tank/wp-content/uploads/2008/09/disqus_logo.jpg&imgrefurl=http://www.incubaker.com/tank/2008/09/improved-commenting-with-disqus/&usg=__qcBMGampTfNCY767wRjyHwBQDYM=&h=198&w=640&sz=17&hl=en&start=2&sig2=ESyr62hVXsu0jen2M9OOCg&um=1&tbnid=-YzYm31f_pmj0M:&tbnh=42&tbnw=137&ei=nQmdSZD7Jo_aNLb3pJYF&prev=/images?q=disqus+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

http://www.google.com/imgres?imgurl=http://www.ooliganpress.pdx.edu/pic/twitter-logo.jpg&imgrefurl=http://www.ooliganpress.pdx.edu/&h=295&w=800&sz=32&tbnid=HlgeaHb1DzF49M::&tbnh=53&tbnw=143&prev=/images?q=twitter+logo&usg=__GZJfMvbsZIejykS4a9Wx0nOqrlM=&ei=PwedSd_TJITSMeTXjZcF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.brickfish.com/Pages/Company/BFCompany.aspx

http://images.google.com/imgres?imgurl=http://smugmug.jot.com/WikiHome/Customization/SmugMug-Logo-Big-Black.jpg&imgrefurl=http://www.firefightersam.com/2008_06_01_archive.html&usg=__KFJCNHbRw2feDR9MK8pEwAvizws=&h=797&w=2063&sz=208&hl=en&start=2&sig2=sgGcEkSRtI__YLWLug-xWg&um=1&tbnid=SsmhrDxHH8LJ4M:&tbnh=58&tbnw=150&ei=kgqdSbWtBYnaML7F7aEF&prev=/images?q=smugmug+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=N

http://www.blogtalkradio.com/

http://www.wetpaint.com/

http://www.google.com/alerts?hl=en&gl=us

http://www.google.com/imgres?imgurl=http://bp0.blogger.com/_UZImdYAiry8/R0ua1_gk9aI/AAAAAAAACw4/tlVvC3Sqncw/s400/Technorati.jpg&imgrefurl=http://vectorlogo.blogspot.com/2007_11_01_archive.html&h=250&w=368&sz=5&tbnid=7Z3N5K-mSb_HYM::&tbnh=83&tbnw=122&prev=/images?q=technorati+logo&usg=__yuumrHV9wlPyEMdVse_jap6frpk=&ei=KxGdScKRBKCYNYrD1IoF&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://www.meetup.com/

CommerceCareer

http://images.google.com/imgres?imgurl=http://www.sad57.k12.me.us/~MJHS_Art/images/peekyou-logo.jpg&imgrefurl=http://www.sad57.k12.me.us/~MJHS_Art/art_links.htm&usg=__xvVPP1g8hNx8dlj7wPuuxgMAFnA=&h=221&w=500&sz=33&hl=en&start=1&sig2=-nLdoAxHUUaQtzpj6u-BnA&um=1&tbnid=SQ597xsPlYS7aM:&tbnh=57&tbnw=130&ei=hQudSYyJEInaMNbExaEF&prev=/images?q=peekyou+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

http://www.google.com/imgres?imgurl=http://dept.kent.edu/theatre/porthouse/interface_img/facebook-logo.jpg&imgrefurl=http://dept.kent.edu/theatre/porthouse/index.html&h=301&w=800&sz=78&tbnid=zJxMgbsojbq3jM::&tbnh=54&tbnw=143&prev=/images?q=facebook+logo&usg=__tjGxisp4NZah7foGLMpPmnlL1WE=&ei=-gmdScr4O5y6Mqrt5aEF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://oem.readyphiladelphia.org/Customized/uploads/Uploaded%20Graphics/linkedin-logo.jpg&imgrefurl=http://oem.readyphiladelphia.org/Businesses&h=249&w=580&sz=9&tbnid=4hR0Qrmw4MDOJM::&tbnh=58&tbnw=134&prev=/images?q=linkedin+logo&usg=__8qMhVjo1yYRk3GECEJoOcm6J7hM=&ei=kA2dSZXRDIzaNNOOsZ0F&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://wink.com/

Cool?

Ideas

Marc A. RossPrincipal2ndSix

marc@2ndsix.com

Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com

Twitter@marcaross

[Digital marketing];[social media]

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