Doing business in India Lara de Rooij, owner of design firm LMC Consultants

How to do business in India?

“They” don’t have a “system”…

2 misconceptions in 1 sentence

Million

17 - 1200

In case you don’t see a system:

Look closer!

There is always a reason forthings to be the way they are

Antilla

Floor Space Index (FSI) = Permissible buildable area

FSI is related to your plot size

Antilla’s plot is small = small tower

Area’s not counted in FSI: Stairs / Elevator

ParkingBalcony > 9m height

Parking

Staircase /Elevator

Balconies

Taj President Gateway of India

Express Tower

Nonlinear

Out of the box thinking

Project Management

+ crisis management

Do not rely on the Law system to solve any disputes

Business is not transactional, but relational

This means you need to invest in your network

Networking is allowed

Be genuinely interested

Locations: Mira road, Bhayandar, BuycullaReligion: Shiva, Ram, GaneshFood: Sev puri, vada pov, kulfiLanguage: Teen, pudhina, challo

If offered, always drink Chai

Don’t judge a book by its cover

The entrance to….

One of the best night clubs

One of the most populare restaurants

Office of…

A company with revenue of 145 Cr in FY 2013,

40% growth of 2012,

has over 50% market share in its domestic market

current speculated net worth around $ 250 Million

CEO email account:

This pet shop has an app

But a relation is not one way…

Build your track record

“Never been done in India”

Coming from Netherlands with 300 rainy days per year, we know rain…And we can design and engineer for rain…

But we are not used to this…

Or this

Nubra Valley – a Site for a Boutique resort project.There are currently no medium or high end resorts in the valley –“Never been done before”

Remote: 6 hours driver from Leh

Small: Leh has 20,000 people + airport

Local Market: No materials are locally available

Design Fee: Regular Local design fee: 40,000 INR = E 500

With address all issues and foreseeing all upcoming problems we were able to convince the client that, although “never been done before” it would be possible tocreate a high end resort on this site

The site…

The masterplan…

The preview…

More preview…

Site construction started in July 2014

Low value for services

Selling the design for a glass is valued different then selling the glass

no hourly rate

Percentages, lump sum, phase payment

The general perception of old brands

Europe: boringIndia: Reliable and trusted

There is always a system

Non linear

Think far outside the box

Network with genuine interest

Build track record

Don’t judge

=

Be Flexible

Examples of transformation possibilitiesDone by LMC Consultants:

Construction: Private House – Bandra, Mumbai

Completed: Private House – Bandra, Mumbai

Construction: TATA Global Beverages Office – Fort, Mumbai

Completed: TATA Global Beverages Office – Fort, Mumbai

Before construction: TATA High Range School – Munnar, Kerala

Completed: TATA High Range School – Munnar, Kerala

Completed: TATA High Range School – Munnar, Kerala

Before Construction: Metro Cinema – Calcutta, West Bengal

Possibility: Metro Cinema – Calcutta, West Bengal

Construction: Le Pain Quotidien – Bandra, Mumbai

Completed: Le Pain Quotidien – Bandra, Mumbai

Before construction: Dutch Consulate – Fort, Mumbai

Completed: Dutch Consulate – Fort, Mumbai

Before construction: Private House – Malabar Hill, Mumbai

Construction: Private House – Malabar Hill, Mumbai

Completed: Private House – Malabar Hill, Mumbai

Completed: Private House – Malabar Hill, Mumbai