Double Your Affiliate Investment in 2018

Presented By

Double Your Affiliate Investment in 2018ROOM

Versaille 3/4

TIME

10:45 AM

SPEAKER

Sandrine Thompson

Understand the Customer.

Understand the Channel.

Measuring Affiliate Influence

Measuring Affiliate Influence

Affiliate Drives New Customers

33%

29%

10%

15%

20%

25%

30%

35%

33%

+14%

Difference

Affiliate Other Marketing ChannelsSource: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

Percent of Affiliate Customers

who are New to the Advertiser

New Customers From the Affiliate Channel Are

More Valuable than Those From Other Channels

+27%AOV

+3%orders per

customer

+30% annual customer

revenue

33%

Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

Percent of Affiliate Customers

who are New to the Advertiser

Affiliate Reactivates Lapsed Customers

16%

8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

16%

Percent of Affiliate Customers who are

Reactivated

Affiliate Other Marketing Channels

Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

+100%

Difference

+16%AOV

+20%orders per

customer

+46%annual customer

revenue

16%

Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

Customers Reactivated Through Affiliate

Keep Spending for Higher Value

Percent of Affiliate Customers

who are Reactivated

High Value Repeat Shoppers Use

Affiliate Too

+21%AOV

+7%orders per

customer

+30%annual customer

revenue

51%

Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

Percent of Affiliate Customers

who are Repeat Shoppers

Affiliate consumers

do not behave like

other consumers.

Affiliate Shoppers

Research More

1.75 xmore likely to do heavy

online research

Source: comScore , 2017

1.5 xmore likely to do

moderate online research

Higher Value Transactions with More Affiliate

Engagement

[CELLRANGE]

[CELLRANGE]

[CELLRANGE]

[CELLRANGE]

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$0

$50

$100

$150

$200

$250

1 click 2-5 clicks 6-12 clicks 12-24 clicks No AffiliateEngagment

Average Order Value

Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

[CELLRANGE][CELLRANGE]

[CELLRANGE][CELLRANGE]

[…

[CELLRANGE][CELLRANGE][CELLRANGE]

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20%

22%

24%

26%

28%

30%

32%

34%

36%

38%

40%

January February March April May June July August September October November December

Percent Difference – Rate of New Customers

Affiliate Other Channels

Affiliate Drives New Customers

Acquisition in Q4

Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis

© 2016 eMarketer Inc.

Affiliate marketing is the classic performance

channel, and it continues to grow

The $4.78 billion

spent on affiliate

marketing this

year will represent

a 13.5% increase

over 2015

1

6

Contact: sthompson@cj.com