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CleanBEHAVEINNOVATION LABArjan Haring, 24 Juni 2011, Green Prototyping Platform
Arjan Haring, Applied Researcher
n Docent/onderzoeker Hogeschool Utrechtn Kandidaat promovendus TU Delftn Entrepreneur
Great behavior change challenge!New technology needed?
BEHAVE
CleanSafeHealth
Prototyping: How a rubber ducky changed behavior
Analogy: Cleaner Safer Behavior
Problem: Theft of loaded Weapons. Criminals with guns!
Solution: Seperate storageof ammunition & guns
Result:Less criminal shootings.
Behavior problem: unwanted shooting incidents
Theoretical base of Quaky
Source: Prof. Jan Maarten Schraagen
Analytisch (System 2)
Intuïtief (System 1)
Indrukken
Oordelen
Monitoring Ontlaad
beslissing
Verwachtingen Procedures
Gehaastheid
Vermoeidheid
Gevoelens Training Cultuur
Different levels of designing for Behavior Change
Indivual
Group
Systems
Experimentation matters:Clean Behave innovation lab
Research Questions
Business Questions
Learning Goals
How does Authorityaffect discharging behavior?
How can we breaka wrong routine andbuild a new one?
More Clean Behave rubber ducks wanted!
Indivual
Group
Systems
Some Clean Behave ducks to think about
Increase the proportion of windows without drafts
Better align heating and air conditioning settings to time of day, season, and presence of people home
Decrease the average amount of standby electricity used by appliances
Decrease the average temperature settings of clothes washers
Decrease the average temperature settings of water heaters
Decrease the weight carried in automobile trunks
Increase air conditioner tune up rates
Increase automobile oil change rates
More ducks
Increase the proportion of attics insulated
Increase the proportion of drivers who lessen acceleration and deceleration rates
Increase heating/airconditioning filter change rates
Increase the proportion of drivers who maintain 55 mph speed
Increase the proportion of drivers who use cruise control
Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.
Increase the proportion of LED televisions in use (relative to plasma screens)
… and more ducks where they came from
Increase the proportion of low-flow showerheads in use
Increase the proportion of low rolling resistance tires in use
Increase the proportion of triple-pane windows in use
Increase the proportion of wash loads dried on the line
Increase tire inflation rates
Increase vehicle tune-up rates
Reduce the number of motor vehicle trips made per day
Reduce the proportion of single passenger motor vehicle trips
Reduce time vehicles spend idling
Experimentation matters: Join the learning curve now
Research Questions
Business Questions
Learning Goals
How does Authorityaffect Sustainable behavior?
How can we breaka unsustainable habits and build new ones?
How to start
Formulate Business Questions Contact the Clean Behave Lab Start experimenting! Outlearn your competition Arjan.Haring@HU.nl @arjanharing
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