eBooks and the self published author

WHAT DOES THE WORLD OF EBOOKS LOOK LIKE TODAY?

Gareth Cuddy, Founder and CEO of Vearsa

NINC Conference October 2015

Vearsa helps Publishers sell more eBooks using smart

technology

THE VEARSA PLATFORM

• The only automated software in the industry

• The widest retail reach

• Simple yet powerful management, distribution and eBook analytics

• Reduces publishers’ costs while increasing their sales

• Tracking 7 million titles every day

eBook Distribution, Sales Data and Online Tracking

OUR PARTNERS

• Vearsa’s customers are book publishers.

• 3 out of the top 5 publishers in the world do business with Vearsa.

• Over 470 international customers.

• Our customers grow their revenues by 7% per month using the Vearsa platform.

• USD earnings for traditional publishers grew 3% while earnings for self-published grew by 16%.

• Self-published titles make up 27% of the top 10,000 titles on Amazon.com.

• Mixed results for types of sales channel.

• The growth in subscription earnings was driven primarily by Scribd.

• Very close to traditionally published books

• Retailer approach still has the majority of the market but subscription model continues to make inroads.

Where are the opportunities?

Growing markets in Germany, Italy and France for good English language non-fiction material shows the opportunity for conversions without language translations.

Country Genres Growth (in earnings)

Australia Military History.Fiction (especially Sagas).

+50%

Germany General Fiction – and classics (in English).Computers (especially software specific).

+11%

New Zealand Similar to Australia. Sports & Recreation perform well.

+31%

France Fiction – in a range of languages.Wide range of History sub-genres.

+76%

Italy Wide range of History sub-genres. Sports & Recreation.

+117%

  Average Earnings per Unit SoldCountry Traditional SPA AllUnited Kingdom $2.71 $1.27 $2.70United States $2.15 $1.25 $2.08Australia $3.89 $1.40 $3.85Germany $2.07 $1.34 $2.05Ireland $3.15 $2.29 $3.14New Zealand $3.77 $2.04 $3.75Canada $2.09 $1.58 $2.06India $2.80 $1.56 $2.77South Africa $3.62 $1.41 $3.56France $3.40 $2.31 $3.36Netherlands $3.41 $1.61 $3.33Spain $2.28 $0.86 $2.18Italy $3.32 $2.05 $3.29Switzerland $3.40 $1.38 $3.34Japan $3.24 $1.04 $3.17Austria $2.43 $1.16 $2.40Brazil $3.46 $1.86 $3.40Sweden $4.35 $2.22 $4.27Norway $3.50 $1.41 $3.46Hong Kong $3.50 $2.39 $3.48

• Average Author Income has actually risen in 2015

Income per sale Internationally

SPA   TraditionalTop 5 Countries

% of Earnings   Top 5

Countries% of

EarningsUS 56%   UK 48%UK 15%   US 20%Canada 6%   Australia 10%Australia 4%   Germany 3%Germany 3%   Ireland 3%

US UKJan-Jul 2014

2.16 2.36

Jan-Jul 2015

2.38 2.84

% Increase 10% 20%

  Average eBook Price

Average List Price

Average Print List Price

Average eBook Price (excl. Free Titles)

Self-Published $3.57 (25% discount) $4.78 $12.54 $3.82

Traditional $8.77 (53% discount) $16.36 $18.66 $8.93

Are Authors losing out on revenue?

The above data is based on a sample of 100,000 titles. The data contains titles ranked on Amazon from 1 to 500,000+

Does Sales Rank influence Price?

The variation in price between Self-Published and Traditional authors is not determined by Sales Rank. The higher ranked titles have the same price difference as the lower priced titles

How to Authors fare vs Publishers?

Although there are less Self-Published titles out there in general, they are performing well comparatively to the Traditional Publishers

The Market Overall

• Make sure your titles are available as widely as possible –huge opportunities out there.

• Experiment with pricing consistently

• Focus on metadata – key advantage to publishers

Summary

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THANKS!

GARETH CUDDYCEO and Founder of Vearsa

Gareth@vearsa.com@garethcuddy@vearsabooks