View
63
Download
2
Category
Tags:
Preview:
Citation preview
EEA Survey Results on
Internet Marketing & Social Media
Presentation to EEA By Gwyneth Iredale
Marketing Techniques
What's been your most successful marketing technique?
• Oregon map at hotels and on I-5 information centers and
other outlets.
• Keeping Customers Sastified & referrals from them.
• Networking
• Newspaper
• newsprint/tv ads
• Our website using GoogleAds and referrals
• Direct Mailing & Word of Mouth
Marketing Techniques
What's been your most successful marketing technique?
• Physical presences at public events with high visibility and
cold calling in person. We rely heavily on
repeats/referrals/word of mouth.
• Radio telling listeners about wed site
• 4 "Referrals" responses
• Visibility to the public.
• 8 "Word of mouth" responses
• Repeat clients / past customers
• yellow pages up until the last couple years
Marketing Techniques
What's been your most successful marketing technique?
• A mailer sent out to new home owners with a "free"
coupon. It has lead to much more business.
• Canvas for new business by their spotting need
• Connections with local contractors over a long period of
time.
• Consistant brand. Comunity involvment, and referals.
• direct mail
• Getting press coverage for major assignments, networking
events and a decent website.
Topics Requested
Are there any other subjects or tools you'd like to see covered in the presentation?
• Why don't social media experts work on commission?
They could, if there’s a direct response such as a sale tied to their
work, like a call to action resulting in a lead. Ask them to share in
the success by taking a % of new sales or leads.
• How to avoid hackers
Host your website with a reputable company, use secure passwords,
change them often, use anti virus software to detect unsecure
browsing, use “captchas” to prevent email spam, potential threats
(Avast is free – but expect ads).
Topics Requested
• Blogging as a way to provide value to customers and traffic to the
website/company
Blog to show thought/industry leadership, informal writing, post &
comment on other blogs to become a recognized, gain clout,
push blog post out to other channels to engage, encourage
comment, which drives traffic to website where blog should
reside.
• Appropriate types of emails for marketing
Short, informational news, links to website for balance of article,
answers, “What’s in it for me?” promotes reason to Like, follow,
Topics Requested
forward or share. Include visuals, link to watch video (on
your website). Track open rates, click throughs
• How to keep our web presence fresh and up to date
Create a content calendar (Google calendars are free &
shareable w/your team), post to your blog 1 x week, send
newsletter, add newsletter to your website, post to
Facebook 1-2 x day at most, change pictures, add events,
photos of people, testimonials, industry news, etc.
• Facebook, social media sites
Topics Requested
• Do you really have to pay for search engine optimization?
Or is it just a gimmick?
Not a gimmick. Yes, you pay in time or money and it takes
time to see results, at least 6 months.
• What gets your business to pop up as one of the top three
websites when key words are searched?
Honest, fresh, original content about your business smattered
with key words/phrases, correct key words, inbound links,
social interaction, proper “meta data” – the key words
Google can see that are part of your website structure:
page titles, site description, alt tags, headers, etc.
Oslund Design’s Offer
• Contact us for:
– Content Marketing Tips
– Copy of this presentation
info@oslund.com
541 686-9833
www.oslund.com
How Can Oslund Design Help You?
• Branding
• Marketing collateral
• Advertising campaigns
• Environmental design/graphics
• Social Media design:
– Custom Facebook Business pages
– Branded YouTube channel
– Twitter, LinkedIn & Pinterest business profiles
Thank You
Oslund Design – 541 686-9833
info@Oslund.com
www.Oslund.com
Because your brand matters
Recommended