Elance Expert Evening - Halfdan Timm

Elance Expert Evening

Hahaha.. They think I’m an expert.

Halfdan Timm

Nå, hvad skal vi så i dag?

So, what is this all about?

My background● Law student @ Aarhus University

● Advokaterne Sankt Knuds Torv P/S

● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS

● Founder of Affiliate DM 2011 + 2012 + 2013

● Love online marketing – SEO, SEA, CRO etc.

RFQ-service for lawyers and accountants.

Launched medio august 2013.

www.juf.dk

There is not just one solution

Lets start with one of the most important traffic sources…

Find competitors keywordsUse Searchmetrics.com.

FAQ from your Analytics

Analytics -> Sources – Organic – Advanced:

Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår

Matching RegExp

FAQ – Awesome content

1.Content, content, content

2.Internal linking – boost the important pages

3.Creating a bigger domain – big is good in SEO anno 2013

4.Most important: Helping out your users!

UberSuggest

Find keywords easily.

UberSuggest

Find keywords easily.

Ahrefs

Track (and copy) your competitors links

OpenSiteExplorer

Track (and copy) your competitors links

Zip codes / Postnummer

Google Plus & SEO

Video

Massively underrated.

Video

• Links from YouTube (and other platforms)

• Increasing time spend on page =awesome SEO

• Awesome content

• Can help convert visitors

Video + Conversion

Duglemmerdetaldrig.dk

Get press – and links

• Conduct simple research

• Present data well

• Call relevant journalists

• ??????

• Profit

JUF.dk/danskernes-boligkob-2013

JUF.dk/danskernes-boligkob-2013

• Facebook (JUF’s page, estate-pages, other pages)

• Boligdebatten.dk

• Bolius.dk

• Google Plus

• Twitter

• Sponsored FB-ads

Copy

Make your buttons relevant

Use ”Get”

Font size – 16 pixels. Minimum.

Split testing

Test with your users

Facebook ads

Facebook ad recipe

★ Always use the Power Editor (in Chrome)

★ Only ads in News Feed

★ Normally mobile performs really good - but depends

★ Make ad from status update

★ Picture should look like a normal picture - not ad

Retargeting on Facebook

Use

Adroll.comor

Perfectaudience.com

Google Plus

Adsensemobileapps.com

Usually horrible conversion rate.

Look where to conversion rate is low –

and dismiss.

USP in sitelinks

Special negative words

Newsletters

No-reply vs. Halfdan@Yourcompany.com

Coolstuff: 2 % higher opening rate

Use your PS

Most read part of your newsletter – people scroll.

Use it wisely.

Use a pop up to gather e-mails

Follow up

Thank you!