Email is Sexy - UC Berkeley Presentation

Email is Sexy

Chris McCann

Summary

• [Startup Digest] is the fastest growing event resource for high tech startups in ecosystem history– 22 to 31,000+ subscribers in 26 weeks– 2 to 34 cities in 16 weeks

• Regarded as the worldwide source for high tech startup events by:

"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."

CuratorsChris McCannCo-Founder of [Startup Digest], organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley

Brendan McManusCo-Founder of [Startup Digest], first employee for Wildfire Interactive, Inc. and the UpDown

Local Curators:

Growth

Subscriber Growth City Growth

Story

Story

Story

Why Email?

Internet Access = Email Address

Social Networking Backbone

Completely Opt-In

Retrievable

Location Specific**

Tips for your Email Campaign

1. Make sure the email is sent out from a person’s name, not a generic company name

Tips for your Email Campaign

2. Make sure people opt-in

Tips for your Email Campaign

3. Give Value Add to subscribers

Tips for your Email Campaign

4. Present Exclusive Content

Tips for your Email Campaign

5. Give a unique tie in to your company

Summary

• Email is not going away anytime soon• Email is a direct and targeted channel to your

customers• Email is the personal online channel

Questions?

Chris McCannchris@thestartupdigest.com

@cmccann7

What email platform do you use?

Are open rates reliable?

Why shouldn’t you use gmail/etc to send newsletters?

Why not just use a blog?

Should I send text or html newsletters?

How do you make money?

How did craigslist start?

What are the most successful email companies?

How do you use facebook/twitter with email?

What metrics do you look at?