Emerging themes from Cannes 2013

Emerging themes: Cannes 2013

1.

Being exposed to art & culture makes for better people and better work

“Become your better selves.”

- Dame Vivienne Westwood

Source: Microsoft blog

2.

The Next Big Thing: cross-platform responsive screens (especially large-format)

John UnderkofflerChief ScientistOblong Industries

David RowanEditorWired UK

Bill BuxtonPrincipal ResearcherMicrosoft Research

Chacho PueblaECD & PartnerLOLA, Madrid

“I wanted all the toys to come true someday. I want there to be a transportation system that doesn't emit toxins into the atmosphere. And the newspaper that updates itself... The Internet is watching us now. If they want to. They can see what sites you visit. In the future, television will be watching us, and customizing itself to what it knows about us. The thrilling thing is, that will make us feel we're part of the medium. The scary thing is, we'll lose our right to privacy. An ad will appear in the air around us, talking directly to us.”

- Steven Spielberg to Roger Ebert on Minority Report, 2002

“The human hand is the single best gestural tool, with devices like the mouse we disable it.”- John Underkoffler at Cannes 2013

“When you understand what people feel & need, brands with a clear purpose can help.”

3.

Authenticity in marketing

4.

Engaging audiences through games

5.

Hiring from diverse backgrounds for diverse output

6.

Growth markets of the future: inspiration from emerging economies

7.

The importance of saying no

Paul BennettChief Creative OfficerIDEO

Gareth KayChief Strategy OfficerGoodby Silverstein& Partners

Adrian HoPartnerZeus Jones

Christopher BaileyChief Creative OfficerBurberry

“Half the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.”- Henry Wheeler Shaw

8.

Develop a hacker’s mentality

1. Immerse yourself in art & culture

2. Pay attention to progress in large-format responsive screens

3. Authenticity counts

4. Engage audiences through play

5. Diverse backgrounds contribute to diverse output

6. Take inspiration from emerging economies

7. Learn the importance of saying no

8. Develop a hacker’s mentality

Thanks! Anjali Ramachandran // @anjali28

Head of Innovation, PHD UK // @phd_uk