Employee Engagement: From a Big Corporate Buzzword to Practical Implementation

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The impact of employee engagement has never been clearer. Engaged employees go the extra mile and their enthusiasm rubs off on other employees and customers. The energy they bring to the job improves productivity and they stay with the business longer which improves employee retention. So the question becomes, if engagement is so important, why aren't more organisations dedicated to it and why is it so difficult to sustain? Find out the secrets to employee engagement success as well as how you can remove common engagement barriers, and make it practically work for your team and workplace.

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Employee Engagement: From a Big

Corporate Buzzword to Practical

Implementation

How we move people from Engaged to Married

Hessa Al Ghurair

Chief People Officer - Tanfeeth

2

A little bit about me..

Joined

Mashreq as

Trainee

2002 2008 2011 - now

HRBP

Wholesale

& Retail

ENBD

Chief

People

Office

Tanfeeth

In 2011, I moved from Emirates NBD to become Chief People Officer of

Tanfeeth, a fast growing multi-function business services subsidiary

3

2,200 FTE

September

2014

20 FTE

May

2011

Move to

Tanfeeth HQ

December

2013

At Tanfeeth people are our core asset, so I knew I had to build a

strong HR foundation to support our business strategy and goals

4

Culture

Talent & Development

Performance & Rewards

Line HR Support

One of the most important things for us is to manage engagement,

not just for fun’s sake but to drive business results

5

Actively

Engaged Workforce

Increased

& Sustained Performance

BUSINESS IMPACT

Contrary to conventional engagement wisdom, we really only focus

on the extremes – since that’s where the impact will be

Disengaged Engaged Actively

Engaged

Actively

Disengaged

6

Contrary to conventional engagement wisdom, we really only focus

on the extremes – since that’s where the impact will be

Disengaged Engaged Actively

Engaged

Actively

Disengaged

Saboteurs Extra Milers

7

Divorced Married

We have a young, energetic and fun bunch of millenials working

for us so our engagement initiatives have to be aligned

8

2,200 employees

47 Nationalities

29 Average

age

90% Frontline

staff

Annual

Survey

Annual

Tanfeeth

Day

Career

Paths &

Development

Like most of you here today, we have the basic strategic and

tactical engagement initiatives and frameworks in place

9

Annual

Survey

Annual

Tanfeeth

Day

Career

Paths &

Development

Like most of you here today, we have the basic strategic and

tactical engagement initiatives and frameworks in place

10

Continuous

Surveys &

Feedback

Weekly

Engagement

Calendar

Personalized

Development &

Growth Plans

11

But let me tell you about some of the simple, practical things we

did, that really carried a tremendous impact on our floors

Umrah

Offer

Leadership

Breakfasts

Chief

Cooking

Officer Tanfeeth

Got

Talent

Tanfeeth

Got

Game

Make

A

Wish

Ice

Cream

Day

Some of our people had never been able to go on Umrah, so we

set up a fund to help them fulfill their pilgrimage

12

Annual draw

15 people In 2013

25 expected in 2014

13

0 Leadership pulse breakfasts

14

0 Chief Cooking Officer

15

TANFEETH GOT

0 Tanfeeth Got Game 16

17

Make A Wish!

18

0 Ice cream day

Biggest

impact!

So what's the take home message?

19 19

So what's the take home message?

20

Everything is relative and contextual

There is no cookie cutter approach..

…but there is one guiding principle:

LISTEN TO YOUR WORKFORCE,

UNDERSTAND YOUR PEOPLE 20

And that’s how we’ve moved our people from Engaged….

Actively

Engaged Workforce

Increased

& Sustained Performance

BUSINESS IMPACT

21

Married

And that’s how we’ve moved our people from Engaged…. to Married

22

Employees

Tanfeeth

Married

And that’s how we’ve moved our people from Engaged…. to Married

Actively

Engaged Workforce

Increased

& Sustained Performance

BUSINESS IMPACT

23

Employees

Tanfeeth

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