Engaging web influencers to nourish our csr communication strategy - Christine Hermann

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014

Christine Hermann

CSR Communication Director,

Orange

Engaging web influencers to nourish our CSR

communication strategy and get crowdsourced

ideas for a better telco industry

commitment changes with Orange

fair economy

broadband smart city

local development

energy

responsibility

mobility

accessibility

quality service

connected territory

simplicity

diversity

customers digital

education

employees privacy

personnal data

ethics dialogue women & men

social model

children

radio waves

integration

remote healthcare

recycling eco- design

digital coach

health

CO2 responsible marketing

sustainable innovation

discover all the Orange’s

CSR on orange.com/CSR

orange.com / CSR

11

www.hello-mobo.com a refreshing communication for Orange *

* golden award at the W3 Awards 2012 – category « Charitable Organizations / Non-profit »

Mobo & SoMe: ability to animate a community + viral power

so what?

need to re-shape our CSR communications

from a many-sided CSR

communication approach with

poor acknowledgement

to a unique CSR theme

to enhance Orange’s Image

more than 10 internal workshops to co-create the shared CSR story

blogers meeting

lively and committed contributions, a shared report to act a first promissing meeting…

CSR story

because our business stimulates others

because exchange and trust nurture cultural, social and economic wealth

because we promote environmental, societal and sustainable balance

because we must create the conditions for future prosperity

Orange acts for the development of each and every one of us, individuals, countries and communities

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014