Esseeuindico slide deck

(Start with trust) Comece com Confiança

John E. Biester III Founder/CEO

john@esseeuindico.com.br +55(11)96484-7368

Brazil’s choice for finding reliable professionals

We are The Better Business Bureau of Brazil

Consumer Problem 1

Customer’s private

information

Harassments, Unnecessary calls,

Lack of respect, Unfairness

Problem 2

Service Provider

Solution

Where can I go to be treated fairly?

Where are all the clients?

Customer

Service Provider

Product/Service

Market Validation

Market Size

Small businesses in Brazil

# of paying service providers paying our competitor

Digital Ad spending in Brazil

Internet users searching for

service providers

EEI Market Share # of paying members

Business Model

Service businesses join our company and become paying members

67,500 # of

Members

Market Share

R$XXX

Avg. Fee

R$XX/month

R$XXX

Revenue

2016-2018

Growth Strategy How we will scale our business

Marketing & Sales Acquiring

Customers

Customer Service Keeping

Customers

Product Development

Staying competitive

Marketing & Sales

Acquiring Customers

SEO

Email Campaigns

Infographics

Social networks

Direct Sales

Fairs Word of Mouth Q&A pages Direct referral links Forums

Online Videos Blogs News & Media Adwords Customer referral links

Customer Service

Keeping Customers

Dedicated customer service for the member and consumer Community message boards for members and consumers Webpage for members Real-time statistics in the members area

Product Development

Staying Competitive

Add Android/iOS Apps

Consumer Product advisory board to increase customer features

Member Product advisory board to increase member features

Offer a discounted liability insurance to our members

Competition

Safe

Less Safe

More Expensive

Less Expensive

The Team

John E. Biester III Founder/CEO

Founder Litigation Impact LLC

Daniel Oettrich Co-founder/PR Dir. Master trainer Bosch

Marco Dantas Co-founder/ Legal Advisor

Lawyer at Elekeiroz SA

Gabriel Henríquez Advisor/Developer

Founder & CEO Kiwano Tecnologia

Lanei & Simone Poll Marketing Advisors

Owners at Acerola Comunicação

Funding Seeking R$XXX (Brazilian) Approx. $XXXX (American) in seed capital • Target Close – Beginning of 2nd Quarter

So we can • Reach R$XXXXM in sales • Scale/refine marketing/customer acquisition • Scale customer service • Scale infrastructure

Summary

• Big Opportunity – We are Brazil’s first verified trustworthy services directory in a $3.56B digital ad spending market. There are over 44.2M Brazilian internet users searching for services online. • Team – Deep market/e-commerce/execution experience • Seeking R$XXXM in seed capital to achieve a R$XXM run rate

(Start with trust) Comece com Confiança

John E. Biester III Founder/CEO

john@esseeuindico.com.br +55(11)96484-7368