European Youth Trend Report: Bright Underground

Trendwolves’ European Youth Trend Report is the reference par excellence when it comes to youth trends. Our yearly 300 pages book, bundles figures, insights in and percep-tions of trends on the market and among young people, all of which are illustrated. It’s more than just an obser-vation of trends. It’s a thorough and substantial trend analysis that has been developed in a methodically scien-tific manner. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives us a glimpse of the future. It triggers, inspires and is an absolute must for each and every future-oriented company.

Trendwolves’ European Youth Trend Report is the reference par excellence when it comes to youth trends. Our yearly 300 pages book, bundles figures, insights in and percep-tions of trends on the market and among young people, all of which are illustrated. It’s more than just an obser-vation of trends. It’s a thorough and substantial trend analysis that has been developed in a methodically scien-tific manner. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives us a glimpse of the future. It triggers, inspires and is an absolute must for each and every future-oriented company.

#BRIG

HTUNDERGROUND

/2/2/2*<7KH�,GHRORJ\�2I�)XQ�/DXJKWHU�$QG�3OD\

0U�[OPZ�KH`�HUK�HNL��`V\UN�WLVWSL�HYL�HSS�HIV\[�LUQV`PUN�SPML��-HJPSP[H[LK�0U�[OPZ�KH`�HUK�HNL��`V\UN�WLVWSL�HYL�HSS�HIV\[�LUQV`PUN�SPML��-HJPSP[H[LK�

VU��[OL`�HYL�HSZV�]LY`�H^HYL�[OH[�[OL�W\YZ\P[�[V�Z\JJLZZ�ZOV\SKU»[�JVTL�VU��[OL`�HYL�HSZV�]LY`�H^HYL�[OH[�[OL�W\YZ\P[�[V�Z\JJLZZ�ZOV\SKU»[�JVTL�H[�HU`�WYPJL��WHY[PJ\SHYS`�ZPUJL�[OL`»]L�^P[ULZZLK�·�VM[LU�Ä�YZ[�OHUK�·�H[�HU`�WYPJL��WHY[PJ\SHYS`�ZPUJL�[OL`»]L�^P[ULZZLK�·�VM[LU�Ä�YZ[�OHUK�·�[OL�[VSS�P[�OHZ�[HRLU�VU�[OLPY�WHYLU[Z�HZ�^LSS�HZ�V[OLY�NLULYH[PVUZ�ILMVYL�[OL�[VSS�P[�OHZ�[HRLU�VU�[OLPY�WHYLU[Z�HZ�^LSS�HZ�V[OLY�NLULYH[PVUZ�ILMVYL�

IV\UKHYPLZ��O\TV\Y�HUK�WSH`�NHPU�TVYL�HUK�TVYL�NYV\UK��[V�MVYT�H�MLY�IV\UKHYPLZ��O\TV\Y�HUK�WSH`�NHPU�TVYL�HUK�TVYL�NYV\UK��[V�MVYT�H�MLY�

��

APOCAHOLISM

#HumourHeroes

#SadOnTheInternet

#LetsPlay

#TheEndOfCompetition

#PushingTheBoundaries

#ASelf-regulatoryPendulumOfExtremities

#Abundecadence

#ExtremeExperiences

Ivan Kuznetsov

#ActingToughToTheExtreme

Filmpje nike: risk everything

#ControlledLustCulture

ON/OFF room, by Sibling (Australia)

#HealthExtremism

Detox

Filmpje tough mudder

Filmpje Muji

•

Buy our trend report �€ 149

Im-Pulse Acting

#FuturePreparedness

”I look at the future with multifocal binoculars, !always adapting the focus to the flux. ”!

Cata Pirata (31) from Skip’n Die!

#FuturePreparedness

#FromProblemToSolution

#IntuitiveEnterprising

“Empty your mind, be formless, shapeless - like water.” Bruce Lee

#Flex #FLEX

Yago Hortal

#RandomnessRevived

Mix Match

#TheIdentityBuildingOfYoungsters

#TheRiseOfTheCulturalOmnivore

TT Bret

#GenderMixingMikki Blanco

#MangaMeetsColorFieldMeetsClassicDrawing MeetsOldSchoolPhotoshop

#BuildingByMixing

Mipsterz

Bad style

#BadBoysBadGirls

#UndergroundAttracts

DennisDuijnhouwer

#BreakingTaboos

#STYLEREBELLION

Fashion by Roberto Piqueras

RobertoPiqueras

@palmaerts @trendwolves

Generate collision: Artwork - Yago Hortal

KL30 by Yago Hortal

Esbat Stitches No. 8 (detail) by Vaka Valo

Sand Chairs by Kueng Caputo

+ZaX\W� +]T\]ZM+769=-:16/�<0-�76416-�

=6,-:/:7=6,�84)A/:7=6,)[� \PM� I_IZMVM[[� WV� XZQ^IKa� KPI\\QVO� Q[[]M[� QVKZMI[M[��IVWVaUW][� []ZÅVO�� KPI\\QVO� IVL� JZW_[QVO� PI^M� JMKWUM�]VXZMKMLMV\MLTa� XWX]TIZ�� ?Q\P� \WLIa¼[� OZW_QVO� V]UJMZ�WN� IXX[� LM[QOVML� \W� [MVL� ITT� \PM� LM^MTWXUMV\[� QV� \PM� \MKP�MVKZaX\ML� UM[[IOM[�� XZQ^I\M� KPI\� XTI\NWZU[�� IT\MZVI\Q^M�[MIZKP� MVOQVM[� IVL� \PM� XW[[QJQTQ\a� \W� MZI[M� aW]Z� LI\I��aW]VO� XMWXTM� IZM� KWUUQ\\ML� \PM� XW[[QJQTQ\a� \W� MZI[M� aW]Z�LI\I�� aW]VO� XMWXTM� IZM� KWU� \PM� XW[[QJQTQ\a� \W� MZI[M� aW]Z�LI\I�� aW]VO� XMWXTM� IZM� KWU� \PM� XW[[QJQTQ\a� \W� MZI[M� aW]Z�LI\I��aW]VO�XMWXTM�IZM�KWU�\W�SMMX�\PM�,MMX�IVL�,IZS�?MJ�]VLMZOZW]VL��NIZ�I_Ia�NZWU�\PM�_I\KPN]T�MaM[�WN�IT\MZVI\Q^M�[MIZKP� OW^MZVUMV\[� IVL� KWZXWZI\QWV[�� )\� KZaX\W� XIZ\QM[��\PMa�^QOWZW][Ta�M`XMZQUMV\�IVL�SMMX�MIKP�W\PMZ�]X�\W�LI\M�WN�ITT�\PM�LM^MTWXUMV\[�QV�\PM�\MKP�IVL�KZaX\W̆LMXIZ\UMV\��

8ZQ^IKa+WVVMK\Q^Q\a�

:MJMTTQWV�<MKPVWTWOa

��BFU\SWR�FXOWXUH�LQGG������ ����������������

Edward Snowden voted as The

Guardian's person of the year 2013

#Whistleblowing heroes

Digital Disguise#CloakingAndDesharing

“You can see my face on the internet every motherfucking day”

Melo Handick

#CharmOfMystery

Rave 2.0

Blackphone

#TheUnderwebworld

☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷ !!!!!!!!!!!!!!!!!!!!!! ☷☷ ! ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ! ☷☷ · ☰ SLOWCIAL BEING ☰ · ☷☷ ¡ ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ¡ ☷☷ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷

≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈TIME FOR SLOWING DOWN, HUMAN CONTACT AND MEANING ≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈We live amidst continuous news flows. Whether it’s via smartphone or tablet, through push messages or texts from friends or the tons of marketing clutter that companies throw at you just to get Facebook likes, the information overflow is on-going.

Being connected 24/7, means you incessantly see the whole world flash by. Yet real focus and real, offline contact or in-depth research is hard to achieve in a world of non-stop connectivity. Young people’s reaction to this is fairly facile though. In managing this endless influx of info, they take time to consciously slow down, interact with one another in real-time and to ponder on life.

This desire for a real, tangible, offline world (in which youngsters can actually use all their five senses), is a trend we previously described in last year’s report. Since then, this aspiration for the real has only increased.

Gathering Connectivity Well-BeingMeaning

Gathering / | \ / | \ / | \ / | \ / | \ / | \ / | \ / | \ Connectivity-------------------------Well-Being \ | / \ | / \ | / \ | / \ | / \ | / \ | / \ | / Meaning

1

Social digital downtime: smartphone lane

Kunihiko Morinaga

Jeroen van Loon

Slow and curated media

Mountain (David OReilly)

oPhone

Disney Research on wind bubbles that complete the cinema experience

Mico, by Neurowear (Tokyo)

‘Eat-ins’ where you bring food and share

New Modesty

#OneOutOf7Billion

Pretty Girls Ugly Faces

#TheEndOfTheSelfiEsteem

#StatementOfTheNorm

Lucy Sparrow

#TheOrdinaryCool

#UnpolishedUnstylishAndVulgar

BR

IGH

T U

ND

ER

GR

OU

ND

Contact me