Exclusivi All Inclusive Resort Engagement solution

2015Hotel & Resort Solutionwww.infamouslabs.netinfo@infamouslabs.net

The proposed solution targets theglobal All-inclusive Resorts industry

for increasing guest engagement & satisfaction, reducing hotel operating costs, while improving the impact to the local community.

Introduction

Modern Traveler needs

• Inability to upsell guests

• Food and beverages are the #1 operational cost; 38 % of total

• Organized activities, like classes, are often under-enrolled

• Typical lack of integrated platform for guest analytics

• AI tourists have a lower ratio of repeat visit intention

• <20% of travelers' expenditures goes to local businesses or workers

• Very little guest awareness of the areas’ defining attributes

• Perception that there was little to see or do outside hotel

• Only 5% cite culture/heritage and gastronomy as reasons for choosing destination

All-Inclusive Hoteliers’ challenges

Local communities’ challenges

personalized, authentic experiences before, during & after their stay

The Problem for key stakeholders

Sources: UK Overseas Development Institute, “Socio-economic impact of an AI hotel” UN Environment Program, “Economic Impacts of Tourism”

Consuming products with Variable Costs

Free services with spare capacity

Paid Services

Outside activities

Drive Costs OutCreate memories and

switching guests to activities outside the hotel, or to ones with covered fixed costs

…while driving local business

Solution

• e-Platform linking hotel & local businesses • Gamification incl. exclusive rewards scheme  • CRM integration & profiling• Content Management System• Integration with open data eg POIs,

transportation, weather, reviews etc.• Proximity sensors & smart wristbands

deployment for passive activity logging• Management & analytics dashboards

Enabling guest to• Review personalized recommendations• Book activities, event tickets, meals &

transportation• Review loyalty program’s point status &

redeem points• Access rich content about the destination’s

culture & unique characteristics• Share & view user generated content

Smart TV app as control center Product Pillars

Product

Home

Arrival

Build Profile

Room

Review & Book Activities

Excursions

Ancient Olympia

Kyllini beach

Ladonas River

Activities

Football

Scuba

Cooking class

Yoga

See shared pictures& Collected BadgesShare memories Exclusivi rewards

A destination with a diverse & enterprising tourism economy can differentiate itself, attract a wider range of customers and encourage repeat visitors Equally, a thriving tourism economy makes a resort an attractive place to live and work and provides broader opportunities for business development

Impact

FIWARE usage/integration

Existing Generic/Specific Enablers will be used for:Project Features

- POI Data Provider

- Wirecloud

- 2D/3D Capture

- Publish/Subscribe Context Broker

- Complex Event Processing (CEP) Proactive Technology Online

- Stream-oriented Kurento

Infrastructure - Self Service Interface - Cloud Portal

- Software Deployment & Configuration - Sagitta

- BigData Analysis - Cosmos

- IaaS Resource Management

- Identity Management KeyRock

- Backend Device Management IDAS

- Authorization PDP AuthZForce

- Monitoring GE

3.3 million

rooms in South

EU2

15.5 million rooms

globally1

27% of EU

citizens choose

AI Holidays3

AI is the fastest growing

segment4

8 million Hotel

TVs sold annually6

Luxury Hotel IT budget:

$280K/year /property5

“Smart TVs are quickly becoming the new standard to enhance guest experience in hospitality industry”

No end-to-end Engagement solution available putting the room’s Smart TV at the center

Potential competitors:• Coalition loyalty programs (i.e. Global

Hotel Alliance’s Discovery)• Hotel CRM vendors (Guestware, GuestFolio,

Digital Alchemy etc.)

1 Intercontinental Hotels Group, Industry and Market Trends, March 20152 Eurostat data, 20143 TNS Eurobarometer, ‘Attitudes of Europeans Towards Tourism’, 2013

Hosp

italit

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All

Incl

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Hote

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4 Ernst & Young, Global hospitality insights 2014 report5 Intel Hospitality Market Segment Overview, 2013 6 iSupply data, 2013

Potential Market & Competition

IHS Technology Market Insight, Oct’14

Monetization Plan

• Cloud-based Platform/SaaS business model, with usage-based subscription pricing tiers

• Selling points:- no up-front fees

- minimum IT requirements

- API-based integration

- Access to tier-1 support, training & updates

• Solution design will:- nurture long term relationships with hotel

operators, service providers & community stakeholders

- ensure scalability; roll-out will take place on a resort cluster by cluster basis