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This presentation includes the basic information about the Facebook ads, how it works and its purposes. Also it includes information on Social Aves, a leading Social Media Marketing Agency in Nepal, which caters satisfying services to its customers.
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FACEBOOK ADS
INTRODUCTION TO FACEBOOK ADS
Facebook ads are the advertising opportunities available in Facebook.
Facebook ads appear in the right-hand column of pages throughout Facebook under ‘Sponsored’ header.
It sometimes paired with news about social actions (eg: liking a page).
It is a great way to increase your audience on the social network and drive more engagement to your Facebook Page.
Facebook ads are on auction basis charged on per clicks (CPC) or per 1000 impressions (CPM).
CPC AND CPM
CPC stands for cost per click.
If you are paying for clicks, you’ll be charged each time someone clicks on your ad or sponsored story.
CPM stands for cost per 1000 impressions.
If you are paying for impression, you’ll be charged when people see your ad.
Types of Ads
Facebook Ads
Page Ad Sponsor Story
Page Post Promotion Ads
Post Promotion
on wall
Page Post Promotion
Page Post Promotion like story
FACEBOOK ADS ALWAYS APPEAR ON THE RIGHT HAND SIDE DESCRIBING A
PAGE ONLY IN 90 CHARACTERS.
FACEBOOK ADS
Appears on right hand side which contains general information about the page.
Friend’s like story of a page.
Sponsor StoryPage Ad
PAGE POST PROMOTION ADS ARE THE STORIES ABOUT THE POST DONE ON
A PAGE.
PAGE POST PROMOTION ADS
Post Promotion on Wall: These appear on the news feed of the users.
Page Post Promotion: These appear on the right hand side showing the posts of a page.
Page Post Promotion Like Story: These are friend’s like stories of a post of the page
HOW DOES IT WORK?
Facebook ads are targeted according to a person’s Facebook profile information.
Depending upon the goals and the product that the advertisers are advertising, they can set a targeting filter to select which group of people will see the ad.
TARGETING OPTIONS
The option to choose the location, gender, age, likes and interests, relationship status, workplace and education etc of the target audience is the ‘Targeting options’.
4 STEPS TO ADVERTISING ON FACEBOOK
Build a Facebook page
Connect to your fans with ads
Engage your fans with great content on your page
Influence the friends of your fans.
SPONSORED STORIES REACH AND ENGAGE YOUR FANS AND INFLUENCE THEIR FRIENDS WHILE ADS REACH NEW AUDIENCES.
Mostly all ads are applicable in both desktop and mobiles.
As mobile has no ad column available it appears as Sponsored stories, page post ads and promoted posts.
PURPOSE OF FACEBOOK ADS
It helps people to discover your brand through recommendations from their friends.
Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.
FACEBOOK IN NEPAL
Source: www.socialbakers.com/facebook-statistics/nepal
Users 1919080
Penetration Rate
6.63%
Largest age group
18-24 years (909460 users)
FACEBOOK ADVERTISING IN NEPAL
Nepal is highly focused on Facebook when it comes to social media marketing.
Interactive marketing through Facebook pages has become a very popular form of advertising, especially for small businesses in Nepal.
TOP 5 FACEBOOK PAGES IN NEPAL
Source: http://www.socialbakers.com/facebook-pages/brands/nepal/
Brands Local Fans
Ncell 280552
AceTravels.com 182747
Australia Education and Career Consultants
100792
Sparrow SMS 89413
Following the Path (Non- Profit Organization)
83337
FACEBOOK AD COMPANIES IN NEPAL
Social Aves Pvt. Ltd Facebook Ads Nepal (subsidiary of Café de
Web Pvt. Ltd.) Do Surf In (DSi) Pvt. Ltd.
SOCIAL AVES CLIENTS
Jai Mata Di Gold Palace
Springwood Nepal BigMart Supermarket Dell Nepal Dell Maldives Dell Brunei Exploredigital
Tata Nano Nepal The Great India Education
Fair in Nepal UB Group Asus Nepal Global Reach Nepal Pashupati Delicious
FACEBOOK ADS SAMPLES
THANKYOU
SOCIAL AVES PVT. LTD. WWW.SOCIALAVES.COM
ANAMNAGAR 32, KATHMANDUPH. NO. +977-1-4102693
[A LEADING SOCIAL MEDIA MARKETING COMPANY IN NEPAL]POWERED BY: SPARROW SMS, A PRODUCT OF JANAKI TECHNOLOGY PVT. LTD.
WWW.JANAKITECH.COM
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