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Maximum Conversions for Facebook PPC
David Szetela
Clix Marketinghttp://szetela.me
Download My Book
http://ClixMarketing.com/CustomersNow
Why Facebook Is Great PPC
400 Million Customers
Relatively low competition
Insanely great targeting capabilities
Getting Started
Go to http://www.facebook.com/advertising/
Don’t log into Facebook – we suggest creating an
account that is separate from your Facebook
Profile.
Click on the “Create an Ad” button
Getting Started
Start with an Ad
Start with an Ad
Specify Targeting
Geographic Targeting
Geographic Targeting
Demographic Targeting
Likes and Interests
Set Budgets and Bids
Create Account Details
2 Emails Later…
Main PPC Web Interface
Implement Conversion Tracking
Implement Conversion Tracking
Campaign Performance – Web Interface
Conversion Performance – Reports
Conversion Performance – Reports
Post-Impression: conversions that
result from people seeing the ad but
not necessarily clicking on it
Post-click: conversions that result
from people clicking on the ad
Demographic Report
Responder Profile Report
Hyper-Target Ad/Landing Page Combinations
Targeting Roulette Players in Swanage
Roulette/Swanage Landing Page
April 11, 2023 26
Blackjack/Bournemouth Landing Page
April 11, 2023 27
More Resources
Facebook Ad Help Files
Facebook Ads Fan Page -
http://www.facebook.com/FacebookA
ds
Ads at the Top of Gmail
Ads at the Top of Gmail
Put this in a Placement ad group:
mail.google.com, Inbox Top Center
Watch this video: http://
www.youtube.com/watch?v=NItbmss
VqoY
(wait until the end)
New Conversion Optimizer Features
View-through Conversions
VTC = conversions that occur after
banner ad has been viewed but not
clicked.
Clix estimate: 50% accurate
April 11, 2023 33
April 11, 2023 34
Focused Change History
Opportunities->More Tools
April 11, 2023 36
New AdWords Keyword Tool
New AdWords Keyword Tool
New AdWords Placement Tool
New AdWords Placement Tool
AdWords Sitelinks Ads
•Up to four links below ad
•Ads must meet “Certain Quality Criteria (i.e., position #1)
•Appears automatically for qualified campaigns
•Google claims “30% average increase in clickthrough rate”
SiteLinks
New AdWords Graphs
New AdWords Graphs
New AdWords Graphs
Maximum Conversions for Facebook PPC
David Szetela
Clix Marketinghttp://szetela.me
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