Fairfaxmarketingi

Welcome!

Western Fairfax Advocates for Healthy AgingA new education, advocacy and networking

opportunity in Northern Virginia

Stretch For Stretch For New Ideas and New Ideas and

ApproachesApproachesin Yourin Your

MarketingMarketing

• Do’s and Don’ts• Partnerships and Contacts: What’s the

Difference?• Competitors and Knowing Your Market; • Critique Your Ad(s): Who’s Your Target

Audience and What’s the Best Placement

Let’s Grab The Low Hanging

Fruit!

Your Network

Your Clients

Your Referral Sources

Your Referral Partners

Referral Network Game Plan

Clients• Know your client stories

• Access to low hanging referral sources

Referrals• Tell client stories not a laundry list of services

• Use other professionals to get to your “A” List

• Make a VIP List – Work it!

Referral Partners• “Guilt” Marketing

• You won’t always get return referrals

• Creating your wish list

Stretch For New Ideas and

Approachesin Your

Marketing

Steve Gurney800-394-9990

steve@proaging.com

www.everyoneisaging.com www.guidetoretirementliving.com

www.proaging.com