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This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
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Changing The Conversation
11.8.11 - Fall 2011
Instructor: Andrew Hoffman
Location Based & Mobile Marketing
Sunday, November 13, 2011
What is Location Based SM?
Location Based social media & networking allow users to interact, share, meet up, and recommend places based on their physical coordinates.
These networks revolve around GPS coordinates make known by your smart phone
The point of these apps are to track your commerce and social patterns
Businesses have the ability to interact and entice customers using these apps to visit them with promotional coupons, special awards and multi-visit incentives.
Sunday, November 13, 2011
9 Killer Tips
1. Learn The Platforms
2. Determine Your Goals
3. Establish Your Presence
4. Customize
5. Implement Compelling
Promotions
6. Engage With Your Customers
7. Track Everything
8. Be Prepared to Adapt
9. Avoid Common PitfallsSunday, November 13, 2011
Check-In Apps
Foursquare
Gowalla
Whrrl
Sunday, November 13, 2011
FourSquare
Sunday, November 13, 2011
Foursquare Video
Sunday, November 13, 2011
Foursquare Campaigns
2011 Cone/Echo Global CR Study
33% Increase in Check-ins - Total cost of promotion $1000
Official Redskins Badge - Game day competitions
Sunday, November 13, 2011
Check-in From Space
Sunday, November 13, 2011
Foursquare on Campus
University of Kansas
The one-month campaign was a huge success, with well over 10,000 check-ins and students redeeming over 500 Specials.
http://blog.foursquare.com/2011/11/03/4sqoncampus-check-in-challenge-at-the-university-of-kansas/
Sunday, November 13, 2011
Trips Q
TripsQ uses Foursquare API to log your travels & present data about that trip back to the traveler in unique ways.
Sunday, November 13, 2011
What is Augmented Reality?
Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Sunday, November 13, 2011
National Geographic Augmented Reality installation
Sunday, November 13, 2011
Augmented Reality Cinema
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
Shopping Apps
Sunday, November 13, 2011
starbucks
Sunday, November 13, 2011
In App Advertising
Sunday, November 13, 2011
Groupon
Sunday, November 13, 2011
Other Apps
Sunday, November 13, 2011
QR Codes
You can make it link to just about anything.
Sunday, November 13, 2011
QR Codes - Get Creative
http://mashable.com/2011/07/15/qr-code-tombstone/
Sunday, November 13, 2011
QR Codes - Get Creative
Sunday, November 13, 2011
QR Codes - Get Creative
Sunday, November 13, 2011
QR Codes - Get Creative
Sunday, November 13, 2011
assignments
Blog
Work on your papers & projects
Watch for more links/articles
Sunday, November 13, 2011
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