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We created a Social Game for AXN for its new show titled Falling Skies produced by Steven Spielberg. The game combines traditional elements of social apps such as share and invite functions with a game awarding points for Gameplay as well as social interaction.
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Social App Combined with Gamification for AXN
Falling Skies – The Last Resistance
The Brief
• The Last Resistance, a series by Steven Spielberg focuses on the aftermath of a global invasion by several races of extra-terrestrials
• Create a virtual version of the Last Resistance by getting users to enlist armies and battalions to both JOIN and FIGHT the resistance
The Solution A Social Game that enables users to both FIGHT and RECRUIT friends to the Last Resistance, awarding points for each of these activities.
Falling Skies – The Social GameEnlist Play
Win
A Short Summary Video: https://www.facebook.com/photo.php?v=10150428819979102
Create Your Profile | Recruit Friends
Get Points through a Game and through Recruitments
Interface: Leaderboard and Invite Friends
Go to Battle and Unlock Badges as you Fight The Resistance
The Game: Start Screen
The Game: How to Play
The Game: Main Interface
Functionality:
Buy Lives with Points | Buy Ammo by inviting Friends
The Results
• 1 Week | 1000+ Recruits and counting• Over 12 Minutes average time spent
• Perfect Engagement hook to all ‘Falling Skies’ Content for AXN India
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