Fast Track to Ecommerce Success

What's The Secret To Ecommerce Success?

Selling HOT Products At The Right Price And Getting Enough Eyeballs On Them

Selling HOT Products At The Right Price And Getting Enough Eyeballs On Them

Selling HOT Products At The Right Price And

Getting Enough VisitorsWhilst building your brand, protecting your

reputation, keeping your site secure and taking advantage of new web innovations

Retailing & E-Retailing In The UK Today“The Prize”

2010 UK Retail Market Worth £293bn286,680 Retail Outlets188,320 Retailers

9% of all VAT reg'd businesses

2,900,000 People Employed11% of UK workforce

2010 UK Internet Sales Worth £58.8bn

Total UK Internet Market Stands At £100bn

UK #2 In The World For Ecommerce£2.80 Exported For Every £1 Imported

Sources: Office For National Statistics, British Retail Consortium, Boston Consulting Group, IMRG

18% Growth 2010 v 2009 20% Growth Expected In 2011

Small Businesses (51%) Bring In £36bn From Online Trading

1st Quarter Growth in 2011 1.3%

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UK Internet Consumer Market

2011 UK Internet Sales Predicted To Hit £69Bn

Sources: Ofcom, ONS, eCommera.com, eMarketer.

Average Online Only e-Retail Order: £101

Average Multichannel e-Retail Order: £189

Number of Internet Users: 39 million / 61 million

Number of Internet Shoppers: 31 million

Online Spend Per Shopper pa: £1,870

Excluding Travel: £86

Visitor Conversion Rate Range: 0 - 4.4%

Ready To Meet Your Competition?

Top 20 UK Sellers

Source: IMRG

Ecommerce Landscape

Source: IMRG

UK Small Business Ecommerce Sites

Source: IMRG, Google

Identifying & Sourcing Products That Sell

Who Can Tell Us?

Identifying & Sourcing Products That Sell

Competitor Website Best Seller Lists

And Don't Forget To Ask Suppliers!

Researching

Identifying & Sourcing Products That Sell

Identifying & Sourcing Products That Sell

Identifying & Sourcing Products That Sell

Researching

Identifying & Sourcing Products That Sell

lets you analyse sales prices, volumes, sell through rates and sellers

Nearly 20% of the UK MarketGreat sample of what's hot on the web!

Why Is That Good?

Identifying & Sourcing Products That Sell

Find Hot Categories...

Identifying & Sourcing Products That Sell

Find Hot Products...

Identifying & Sourcing Products That Sell

Finding Top Sellers

Sourcing Products That Sell

Sourcing Products That Sell

Competitive Pricing

Analyse Your Marketplace Competition Analyse Pricing On Google ProductsAnalyse The Top 10 Sites On Google

Finding The Footfall

What Are Your Marketing Channels?

Search Engine ResultsProduct FeedsMarketplacesPay-Per-ClickPaid Content NetworksPaid Banner AdvertisingAffiliatesCoupon / Voucher SitesGroup Deals / Daily DealsEmail MarketingSocial MediaFacebook, Twitter, LinkedIn, MySpace, Forums, Groups, YouTube, BlogsSupplier SitesReview SitesImagesNews

Traditional MethodsNewspapersRadioTVBillboardsMagazinesFlyersCouponsDirect MailCataloguesEvents & ShowsRetail OutletsReferralsSponsorshipStuntsMobile/SMSPress ReleasesSales People

Web-Driven Sales

Repeat Sell To Existing Customers

Attract New Customers

Where Do Web Product Sales Come From?

1. Appearing High In Google For Your Chosen Keywords

2. Good Quality Product Feed Into Google Shopping

3. Broad Range Of In-Demand Products

4. Good Pricing Policies

5. Relevant Content

6. Links To Your Site From Other Relevant Sites

How Do You Find The Right Keywords?

Use Google's FREE Keyword Tool To Analyse A Site Or Related Keywords For Their Search Demand & Optimise Your Site

How Do You Gauge The Level Of Competition?

Google Your Chosen Keywords

How Do You Find The Secret Of Their Success?

Analyse The Things That Make Most Difference

Wildfire Internet's Sales Forecast Tool

How Do You Find The Secret Of Their Success?

Which Things Make The Most Difference...

Your Domain Name

Your Site Structure

How Relevant Your Site Is For Your Keywords

Your Page Rank (Inbound Links)

The Number Of Product Pages You Have

The Number Of Products You Have In Google Shopping Channel

Whether You Are On Social Media

How Do You Beat Web Retail Giants?

Without Spending A Fortune...

How Do You Beat Web Retail Giants?

Gaining Position #1 On Google

How Do You Beat Web Retail Giants?

Precision Targeted SEO

Your Domain Name Contains The Exact Keywords

Your Web Page Title Contains The Exact Keywords

Your Home Page Title Is H1 And Contains The Exact Keywords

Your Content Is At Least 300 Words & Contains The Exact Keywords With A Density Of 3 – 5%

Your Image Names, Alt Tags & Advisory Text Contain The Exact Keywords

SEO Myths & Magic

5 SEO Myths & Magic

Ensure you have a good site structure which is easy to navigate with good internal links.

Get relevant one-way inbound links

Rank higher by picking domain names that are the same as your major product groups

Use the free feed into Google Shopping

Optimise your site by ensuring your web page title, URL, product title, description, image filename, alt tag and advisory tag all contain your product keywords

Add good, relevant content to your home page as well as testimonials, blogs and genuine product reviews

Myths

If I build it they will come

Organic traffic is free

If I get enough traffic, people will buy my products even if they are over-priced

You must re-write all your product descriptions so you don't have duplicate content and get penalised by Google

Reciprocal linking is good

Submitting to 1000's of directories is good

Once everything's set up I don't have to do anything else

Magic

Where To Get Good Inbound Links

Where To Get Good Inbound Links

Set up your Google Product Feed

Find and post in relevant blogs

Participate in forums

Run an affiliate or precision SEO targeting program

Post on your social network accounts

IMPORTANT: Ensure the name of the link contains your keywordEnsure the forums and blogs you post in are “dofollow”Do not post out-and-out adverts on blogs and forums else your link will be moderated off the site.

Quick Case Studies

Better Site Structure Example

More Visits By Achieving High Ranking Via Link Building

Persistent Link Building & Marketing Sites Bringing Results

Quick Case Studies

Social Media & Other Hot Topics

Social Media & Other Hot Topics

Starting An Internet BusinessFast Track To Ecommerce Success

Stand 245www.wildfireinternet.co.uk

0845 643 1290