FindYourWayInTheWorld Thailand/Bangkok Branch Online Video Marketing Media Pitch November 2013

MEDIA PITCH

Head Office www.FYWinTheWorld.com [Singapore]

Thailand Branch: www.youtube.com/FYWinBangkok

We are Certified by Jean  Charles  Salvin  [TH]  &  Arnaud  Belhamou  [SG]  -­‐2013  

Summary

•  Let’s catch-up on Market Trends •  Video Marketing… What is this?

•  Your Audience? Your Message? •  Diffusion & Broadcasting •  Case Study •  Rates Bracket

Daily Connections

Country FaceBook YouTube LinkedIn

Singapore 1.5 million 1 million 50,000

Malaysia 5.2 million 2 million 45,000

Thailand 10.2 million 5 million 18,000

Indonesia 4 million 1.5 million 80,000

Philippines 5.2 million 1.5 million 60,000 Source: Global Customer Acquisition – www.mvfglobal.com

Demography & Time Spent (*Thailand online video watching)

*source: comScore - 2012

77.5%

78.6%

71.4%

71.0%

65.0%

58.4%

22.5%

21.4%

28.6%

29.0%

35.0%

41.6%

Thailand

Vietnam

Indonesia

Philippines

Malaysia

Singapore

Share of Total Online Minute

Under 35

Age 35 and Older

Definition

PRODUCE PLATFORMS BROADCAST

Strategic Benefits of Video

Delivering a Message

•  Newsletter (eDM) - Max Return 2/2.5% ü  e.g. 4000 emails à only 80-100 reached

•  Magazine - Max Return 1.5/2% ü  e.g. 30,000 prints à 300/600 reached

•  Blog Banner - Max Return 0.2/0.5% ü  e.g. 100,000 unique visitors à 200/500 reached

•  Video Marketing - Max Return 12/14% ü  e.g. 100,000 targeted (*keyword + profiling) à 12/14,000 reached

2013 | MAKE the SHIFT

Choose Your Audience

FB/LinkedIn Ads à Profiling Google/YT Ads à Keywords Search

KOLs | Aggregates Measure & Portfolio Dvp

Analytics &

Discovery

Keywording Profiling

ROI/KPIs

1

2

3

4

5

YouTube TrueView (1/2)

YouTube TrueView (2/2)

LinkedIn Sponsored Ads

“LinkedIn’s Sponsored Updates are the perfect marriage between its professional audience and our

promotional content. This tool doesn’t just deliver leads – it

brings us quality prospects in our target business-to-business

market, at a cost per lead that makes sense for our business.”

- Mike Volpe – CMO @ HubSpot | Aug ‘13

FaceBook Promoted Posts

With Promoted Posts, page owners pay a flat rate to reach a given number of

users. For Sponsored Stories, Page Post Ads and other Facebook ad types,

advertisers pay per impression or per click.

- Brittany Darwell, InsideFacebook.com | Apr ‘13

Case Study | LUSH – 11kViews

3,000,000  PEOPLE  

TARGETED  

2,800  CLICKS  THROUGH  FACEBOOK  TOTAL  COST  1300THB  

0,25  THB  PER  CLICK  

ACCURATE  FACEBOOK  PROFILING    (Age-­‐Music-­‐Smartphones  brand)  

More YT Channels

Asmara  FYWInSG  JobsmartAsia  EtnaRestaurant  GroupIndochine  

Services (Bangkok & Thailand)

•  Services –  Motion Graphics –  Logo Animation –  Live Shooting (Canon 5d Mark III, RedONE) –  B2C Broadcasting (Youtube/Google Ads & Facebook Ads) –  B2B Broadcasting (LinkedIn Ads & Google Ads) –  YouTube Channel Skin –  Youtube Channel Content Creator –  Video SEO (Google.com)

OVM | ROI

*OVM = Online Video Marketing **ROI = Return On Investment

ü Optimization/Refreshment of Online Visibility ü National Brand Development Awareness ü Services’ Professionalism & Quality Perception

Improvement ü Conversion Rate Optimization Improvement – Reduce

Website Bouncing

ü Social Media Conversation Optimization ü Revitalization of the Image Branding Ø Direct Leads Requests!

FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 ((+65) 6850 7764 | info@fywintheworld.com | Thailand branch: info@fywintheworld.com | bangkok@findyourwayintheworld.com ((+66) 8-9505-7430

Thanks!