Fishing for Cyclists

Peter Eich mail@peter-eich.de Radweg Service & Bikemap

450 self guided fully organised bike tours in Europe

•  7 nights with breakfast

•  Daily luggage transport

•  Rental bike

•  Road book / itinerary

•  Service hotline 24h

•  entrance fees etc.

•  7 nights with breakfast

•  Daily luggage transport

•  Rental bike

•  Road book / itinerary

•  Service hotline 24h

•  Some entrance fees etc.

Partners = Competitors

Bodensee-Radweg World`s most popular bike path

Bodensee-Radweg in numbers 380.000 cycling tourist per year

25% daily visitor on day tour 26% multi day visitor on day tour 49% multi day cyclist (= cycle tourist)

= 190.000 cycle tourists 5,5 nights (1 mio nights) 75 Euro plus 55 Euro spendings = turnover 125 mio Euro

95% independent traveller 5% package traveller = target group 9.000 pax

5% package cyclists

95% independent cyclists

190.000 cycle tourists

The last...

...is the beginning of the

Long Tail

Bestseller

Bicycle Tourism in Germany •  82 million Germans •  44% cycling in their holidays •  15% cycling „often“or even „very often “ •  2,6 millionen Germans made cycling holiday (2004-2006) •  2,2 millionen Germans thinking of doing a bike trip within next years •  Bodensee-Radweg most frequented bike path world wide •  ca. 20 cycle tour operators with 1 - 20 Mio turnover Quelle: ADFC-Radreiseanalyse 2007 und Trendscope 2008

Target group:

5,4 mio (german) cycle holiday maker

Bike tourists: 5,4 mio. cyclists

----------------------------------------------------------

4,4 mio. cyclists

WHERE ARE THEY?

Top Bike Paths: 1,0 mio. cyclists

Ø  1.4 million bike routes

Ø  150 million PI in 2011

Ø  60% annual growth rate

= largest European cycling site

mail@petereich.com

www.radweg-reisen.com

www.cyclesummit.com

www.bikemap.net

www.maptoolkit.net

Download: www.bodenseepeter.de/roskilde

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