View
1.817
Download
1
Category
Preview:
DESCRIPTION
Is your website being found in Google? These five search engine optimization (SEO) tips will help increase online traffic and generate leads. Presented by Agnes Stawicki, Our Kids Media.
Citation preview
1www.ComfortLife.ca www.dialogueplus.cawww.ComfortLife.ca
Search Engine Optimization for Retirement Homes
2www.ComfortLife.ca www.dialogueplus.ca
Five Quick SEO Tips
More and more boomers and seniors are searching online
Is your community being found?
3
1 SUBMIT YOUR WEBSITE TO GOOGLE PLACES
Show Up Here!
www.ComfortLife.ca www.dialogueplus.ca
Five Quick SEO Tips
4
TIPS: Be consistent.
Address, phone number, keywords
Use local and specific keywords
www.ComfortLife.ca www.dialogueplus.ca
Google.ca/Places
5www.ComfortLife.ca www.dialogueplus.ca
TOOLS: adwords.google.com
2 FIND YOUR KEYWORDSKeyword tools collect data from previous user searches and offer estimates of search volume and related phrases.
6
Source: wordstream.com (http://www.wordstream.com/blog/ws/2009/05/20/seo-is-dead)
www.ComfortLife.ca www.dialogueplus.ca
Know what people search for
7www.ComfortLife.ca www.dialogueplus.ca
Content is King!
Use unique page titles
Add keywords to body text, image titles, captions and alt text
Higher up the page and larger font is more relevant in Google’s eyes
3 CREATE KEYWORD SPECIFIC CONTENT PAGES
8www.ComfortLife.ca www.dialogueplus.ca
Personal and work websites
Blogs and community portals
Free and paid directories
4 INCREASE BACKLINKSLinks to your site tell search engines that your site is important.
?DID YOU KNOW:“Links from your website pointing to
good qualitty information also increase your search result ranking.”
9www.ComfortLife.ca www.dialogueplus.ca
ANCHOR TEXT: Use descriptive text rather then just your website. (The Dunfield Retirement Residence is a seniors retirement residence in Toronto.)
HYPERLINKS: Point to a specific page of your site whenever possible. (activities, care, location...)
BROKEN LINKS: Have a negative effect. Fix them! (google.com/webmaster/tools)
TIPS: ADDING BACKLINKS Links to your site tell search engines that your site is important.
10www.ComfortLife.ca www.dialogueplus.ca
Traffic
User Type
Pathways
Marketing
5 TRACK YOUR SUCCESS
11www.ComfortLife.ca www.dialogueplus.ca
Presentation by: Agnes Stawicki Twitter: @ComfortLife, @AgnesStawicki Email: agnes@ourkids.net
HELPING RETIREMENT RESIDENCES MARKET AND PROMOTE.
Recommended