From the concept to the inbox behind the scenes secrets that drive retail revenue

From Concept to the Inbox Behind the Scenes Secrets That Drive Retail Revenue

Welcome Patrick Gill Co-Founder & CEO eCommerce Outdoors

About eCommerce Outdoors

- Started in 1997 as TackleDirect.com

- Sell 50,000 Outdoor Products

- 500 Brands

- We Ship to 150 Countries & 50 States

- 7 Niche Websites, 1 eBay Store

- 2 Physical Retail Stores & Warehouses

- 40 Employees

- Bronto Client Since 2010

Planning From Paper to Design

Planning

- Develop a Retail Promotional Calendar

- Be Niche Specific, Find Target Events

- Plan 6 -12 Months Out, Remain Flexible

- Leverage Email for Timely Info

- Have Templates Staged for Certain Types of Promotions

- Group Emails Into Logical Promotional Buckets

New Products Shipping Offers Sales & Promotions Holidays & Events Seasonal Offers Product Videos Private Sales

Key Tactics

That Are Often Overlooked By Big Box Retailers Specialty Retailers Begin Where Big Box Merchants Fall Off

-  Special Orders -  Integration with Print -  Customizations -  Pre-Orders -  First to Introduce New Products -  Expert Staff / Training -  Highly Flexible -  Unique Niche Products -  Speed & Agility

Leverage Reps & Manufacturers

Often our best promotions are developed while brainstorming product options and offers with suppliers. - Free Items -  Buy One Get One -  Blowout Sales - Bundles & Kits -  New Products -  Shipping Offers -  Rebates -  Exclusive Items -  Expert Product Videos -  Events -  Included Services

Build Text Outlines, Then Graphics

We template emails in text with relative links to products, images, etc. -  Getting email content correct in text form saves time and resources - Leverage Excel and a project management tool , like Basecamp

Mock-ups in Image Form for Review

Finally Coding, Test, Test, Test

Examples What Works & What Failed

New Year New Gear

New Year New Gear Results

Cyber Monday

Cyber Monday Results

Cart Abandonment 1 of 3

Cart Abandonment 1 of 3 Results

Private Sale

Private Sale

Private Sale

Private Sale

Private Sale - Email

Private Sale – Landing Page

Private Sale – Results

Conclusion

3 Take Aways

- Begin where big box retailers end

- Leverage your manufacturers/reps

- Compete with world-class service

Thank You & Questions

Patrick Gill

Email: pgill@ecoutdoors.com

Office: 609-788-3822