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FSP iAchieve Keynote - Craig Rispin, Business Futurist & Innovation Expert
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Craig Rispin, CSPBusiness Futurist & Innovation Expert
Know First • Be First • Profit First
Craig RispinBusiness Futurist & Innovation Expert
www.FutureTrendsGroup.com
“The temptation of business is always to feed yesterday
and to starve tomorrow.”
- Dr. Peter Drucker
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Gap
Education Re-Engineering
Global Mobility
Free Agency
End ofRetirement
Transparency
OutrageousOutsourcing
MarketingMegatrend
InnovationImperative
Speed & Size
Cloud Computing
Robots Rise
Coworking &Collaboration
Mobile Madness
SecurityScare
Big Data
Competing for the Future Begins Now...
Karl Fisch - Educational Futurist
Poll:What Did You Find Most Surprising in the Video?
Poll:What Did You Find Most Surprising in the Video?
Now Discuss:What Did You Find Most Surprising in the Video?
Did You Know?
Most of Those Facts are Out of Date...
“If change is happening on
the outside faster than on
the inside -the end is in
sight.”
-Jack Welch
Transparency:Not Just Your Industry...
The Bigger You Are...
Apple iPhone 5 Transparency
How One Email Started the Global Re-Regulation
of the Financial Industry...
Eliot Spitzer - Fall from Grace...
The ClueTrain Manifesto:A powerful global conversation has begun.
Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.
As a direct result, markets are getting smarter - and getting smarter faster than most companies.
Marketing Megatrend
Reaching Global Executives:12Megatrends in B2B Marketing
sked to rate the value of various marketing activities on a five-point scale, meetings/conferences and research/surveys top the list.
Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers.
This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print.
Specifically, these cross-channel programmes
user communities) and passive (print) promotional channels.
The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles3.76
3.85
3.61
1M E G A T R E N D O N E
A
Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.
Thought leaders have a distinctively original idea, a unique point of view or an insight.”
Thought Leadership Marketing –Tops for Marketers & Buyers
Thought Leadership Marketing –Tops for Marketers & Buyers
Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the2010 program, join the Ernst & Young Entrepreneur OfThe Year community of interest.
Monthly newsletters
Read previous issues of ourmonthly Entrepreneur Of The YearConnections newsletter.
Select a Newsletter
Exceptional – the 2011 Ernst & Young Entrepreneur OfThe Year magazine
This year’s magazine is filled withthought provoking and inspirationalstories, including profiles of our2010 Entrepreneur Of The Yearnational winners.
Read the Exceptional magazine e-book.
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is thefirst and only truly global award of its kind,Entrepreneur Of The Year celebrates those whoare building and leading successful, growingand dynamic businesses, recognising themthrough regional, national and global awardsprograms in more than 140 cities in 50countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurialspirit is alive in the corporate world. What canyour organisation do to cultivate this spirit ofinnovation and retain “intrapreneurial” thinkers?Find out more.
Do you know an outstandingentrepreneur?
Nominate them now for the 2011 Ernst &Young Entrepreneur Of The Year awards. Readour nomination guide and complete ourregistration of interest form, or contact yourregional Entrepreneur Of The Year programmanager.
Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the2010 program, join the Ernst & Young Entrepreneur OfThe Year community of interest.
Monthly newsletters
Read previous issues of ourmonthly Entrepreneur Of The YearConnections newsletter.
Select a Newsletter
Exceptional – the 2011 Ernst & Young Entrepreneur OfThe Year magazine
This year’s magazine is filled withthought provoking and inspirationalstories, including profiles of our2010 Entrepreneur Of The Yearnational winners.
Read the Exceptional magazine e-book.
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is thefirst and only truly global award of its kind,Entrepreneur Of The Year celebrates those whoare building and leading successful, growingand dynamic businesses, recognising themthrough regional, national and global awardsprograms in more than 140 cities in 50countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurialspirit is alive in the corporate world. What canyour organisation do to cultivate this spirit ofinnovation and retain “intrapreneurial” thinkers?Find out more.
Do you know an outstandingentrepreneur?
Nominate them now for the 2011 Ernst &Young Entrepreneur Of The Year awards. Readour nomination guide and complete ourregistration of interest form, or contact yourregional Entrepreneur Of The Year programmanager.
75%
� 9'of'the'top'11'effective'ways'of'getting'a'����������� ������� of'involve'Thought'Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
2.02.22.32.32.32.3
2.52.82.9
3.13.23.33.43.4
3.73.7
Source: ITSMA, How Customers Choose Study, North America, 2007
� 9'of'the'top'11'effective'ways'of'getting'a'����������� ������� of'involve'Thought'Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
2.02.22.32.32.32.3
2.52.82.9
3.13.23.33.43.4
3.73.7
Source: ITSMA, How Customers Choose Study, North America, 2007
“Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering
something different: information, insights, and ideas, for instance.
Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a
generous contributor to your industry.”
Thought Leadership Marketing Toolkit
Thought'Leadership'Marketing'Toolkit
OutrageousOutsourcing
Case Study of CFPCreated His Though Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 LeadsUsed Fiverr to Create PowerPoint Template and Presentation Flyer LayoutHired On-Demand VA Service to Market and Answer Requests to Speak
Cloud Computing
50% of All Computing is Done in the Cloud
Today
Cloud-Based Services That Are Really Killing Their Competition Off!
Google Apps for Business
SquareSpace.com
5 Things Modern Websites Need:
Responsive Design - for 50%+ Mobile Visitors
Customer Self Service - Book an Appointment, Review Accounts, Watch a Video-on-Demand
Real Time Communication - Instant Message, Click-to-Call, Video Conference
Modern Web Standards - HTML 5 (no flash!)
Personalisation - Feature Your Thought Leaders
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Gap
Education Re-Engineering
Global Mobility
Free Agency
End ofRetirement
Transparency
OutrageousOutsourcing
MarketingMegatrend
InnovationImperative
Speed & Size
Cloud Computing
Robots Rise
Coworking &Collaboration
Mobile Madness
SecurityScare
Big Data
Life Sciences:The 40 Year Opportunity...
Juan Enriquez
“40 years ago, if I told you...”
Edible Chip - Proteus Biomedical
3D Printed Organs
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