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Gamification important elements-
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Gamification-Important elements-
학번: 10981
학과: 디지털콘텐츠학과
성명: 이도현
Contents
Gamification
Elements of gamification- Reward
- Status
- Achievement
- Assertiveness
- Competition
Conclusion
Gamification?
Customer to focus on service to apply
game’s funny
technique to repeatedly use
Gamification’s elements
induce customer join and plunge
customer Big Contribution
→ Mechanism to Satisfy human’s
Psychological Needs
-Reward-
Clarly and fairly give consideration
about customer’s participation and
effort
Reward to use virtual Goods
→ Score, Item, Digital contents
Reward to use real Goods
→ Discount Amount, Provide Gift
-example-
-status-
Numerical level or Gold / Silver
typical status technique
Status technique to Satisfy parader
Intentional discrimination by rank
→ show gap by top rank
→ Induce for customer to strive for
upgrades
-Achievement-
provide Immediate results about committed effort
progress
→ immediately show result
encourage user to effort
challenge/mission
→ inspire new challenge desire
extend sense of accomplishment
when success mission
-example-
-Assertiveness-
Express individuality through avatar
and item
Express identity Through relation to
SNS’s community active
→ Group active ,Extend relation,
Communication With Other user
-example-
-Competition-
System that reward cooperation or
winning with other users in the
competition
Stimulates fighting spirit and,
uncertainty is increases by the
others's intervention
Typical techniques
→ Match, Share, Trade
-example-
Conclusion
gamification element combination
change ‘custmoer’to‘fan’
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