Generations Today - New Rules Need New Tools

Generations Generations TodayToday

New RulesNew RulesNew ToolsNew Tools

Generation Y (18-33)Generation Y (18-33)is Shaking Thing Up byis Shaking Thing Up by

Changing the Rules Changing the Rules

KarenMcCullough.comKaren@karenmccullough.com

Meet Daniel MurphyNew York Mets second

baseman

Boomer Esiason, on WFAN’s Murphy’s wife should have insisted his wife “have a C-section before the season starts. He needs to be at Opening Day, I’m sorry

As far as Mike Francesa is concerned,

paternity leave from any job, even at his station WFAN, is a ‘scam’ and a ‘gimmick.’

“Today’s young soldiers are better educated,more adaptive and learn faster than any generation before.”

Army and Air Force Famly

Command and Control

The The GapGap

Aging Aging BubbleBubble

YouthYouthBubbleBubble

• Fixed Mindset Growth Mindset

““The generation of people at The generation of people at

the the toptop of this organization of this organization

are the are the ones that matterones that matter……The rest need to grow up or The rest need to grow up or shut up.shut up.””

““The generational change is anThe generational change is an emerging issue within ouremerging issue within our

organization but organization but we havenwe haven’’t done much about it,t done much about it,

yet.yet.””

““We view generational We view generational change as change as

an emerging an emerging opportunity.opportunity.””

““WeWe’’re actively changing re actively changing the work culture to the work culture to harness the power of harness the power of generational changes.generational changes.””

By 2025 Gen YBy 2025 Gen Ywill be 75% will be 75% of the Workforce of the Workforce

AcknowledgementAcknowledgement

AcceptanceAcceptance

EncouragementEncouragement

Positive FeedbackPositive Feedback--------------------------------------------------------------

ShameShame

BlameBlame

JustificationJustification

Criticism Criticism

THE THE RULESRULES

Which generation are you?Which generation are you?

wwww

The GoalThe GoalUnderstanding strengths and

differences of each generational group.

Leveraging thestrengths

and creating a work environment that

values differences.Barbara Hill-Gen X Barbara Hill-Gen X

Executive ATTExecutive ATT

Gen X and Y

Evangelist

The conflict arises from trying

to fit an increasingly

nontraditional workforce into a

largely traditional workplace.

It Starts with an

UNDERSTANDING

Traditionalist

born before 1946

Traits of the TraditionalistTraits of the Traditionalist

Self- disciplineSelf- discipline

LoyaltyLoyalty

FrugalFrugal

““My Way or the HighwayMy Way or the Highway”” management stylemanagement style

Sacrifice for the Greater GoodSacrifice for the Greater Good

Traits of the Boomer- Traits of the Boomer- Hard Working-DedicatedHard Working-Dedicated

Experience- Wisdom- Experience- Wisdom- RelationshipsRelationships

Highly MotivatedHighly Motivated

Values Independence- Lone Values Independence- Lone RangerRanger

““Just Do ItJust Do It”” Management Style Management Style

Sacrifice for the FamilySacrifice for the Family

Traits of GEN XTraits of GEN X

Work-Life BalanceWork-Life Balance

Innovative and CreativeInnovative and Creative

Self Reliant and PracticalSelf Reliant and Practical

Questioning and CynicalQuestioning and Cynical

Dislike Hoopla - Seeks AcknowledgementDislike Hoopla - Seeks Acknowledgement

Loyal to People not OrganizationsLoyal to People not Organizations

Tech Savvy

MobilBright

Purpose driven

Talented

Highly Adaptable to Change

Work/LifeIntegratio

n

Flexible

Questionable Work Ethic

Lazy

Promotion! Now!!

Spoiled

Entitled

Fun is a core value

Unrealistic Expectatio

ns

No Loyalty to

Employer

Lack of social skills

Why are they like this?Why are they like this?

AfflueAffluentnt

TechnolTechnologyogy

GlobalizatGlobalizationion

MediMediaa

2008 2008 RecessionRecession

ParenParentsts

Great Idea

Cool Idea

Crazy Idea

Worth a try

Idea

Perfect

Idea

WhoseIdea??

?

They want a Fun, Collaborative, Challenging,

Innovative Work Culture

MyIdea

They want to They want to always bealways beconnectedconnected

Each Generation Changes The Rules

New Rules need New Tools

• Fixed Mindset Growth Mindset

FOCUS ON THE SIMILARITIES

NOTTHE DIFFERENCES

ENCOURAGEMENTORING

BUILD A SENSE OF PURPOSING AND MEANING AT WORK AND…

MENTORING

If you want these If you want these slidesslides

Open your phoneOpen your phone

# you are Texting to is22828# you are Texting to is22828

Your message: KARENMCYour message: KARENMC

You will get a request to send You will get a request to send in your email address and in your email address and you will get the slides!you will get the slides!

Think about New Ways toThink about New Ways toLead Lead

ManageManageEngageEngage

Train and TeachTrain and TeachAttract andAttract and

KeepKeep

Motivating GenYMotivating GenYThey must see your visionThey must see your vision

They love change and fast paceThey love change and fast pace

They enjoy learning if it is relevantThey enjoy learning if it is relevant

Want interesting work and titlesWant interesting work and titles

Connect to purpose and projectsConnect to purpose and projects

Sooner is better than LaterSooner is better than Later

Be InclusiveBe Inclusive

Think EqualityThink Equality

RespectRespect

TrustTrust

ValueValue

AcknowledgementAcknowledgement

AcceptanceAcceptance

EncouragementEncouragement

Positive FeedbackPositive Feedback--------------------------------------------------------------

ShameShame

BlameBlame

JustificationJustification

Criticism Criticism

THE THE RULESRULES

Please DonPlease Don’’t:t:StereotypeStereotypeRidiculeRidiculeMake AssumptionsMake AssumptionsMissed OpportunitiesMissed Opportunities

Make it FunAnd make it about

them