View
880
Download
1
Category
Preview:
DESCRIPTION
eMarketing Event - Blanchardstown October 2012
Citation preview
getting the
right content
Gareth Dunlop 077 4018 0842
dunlop71@gmail.com
The problem with quotes on the internet is, it’s so difficult to determine whether or not they are genuine.
“
Abraham Lincoln ”
NOT interactive
presentational
NOT process
project
at least 200 people lot of people touching the site
their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section
lots of tentacles lots of interests we could say "no" if we changed
endless approval cycles, revisions and re-reviews
NOT journeys
family trees
how we view our websites
how our customers view our websites
how our customers view our websites
NOT words
images
how time is invested during a web project
what the customer gives a damn about
NOT simplicity
complexity
NOT clarity
persuasion
NOT transparency
fudge
NOT service
promises
NOT giving attention
getting attention
Gareth Dunlop 077 4018 0842
dunlop71@gmail.com
Recommended