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The National Broadband Network (NBN) will contribute to Australia being among the world’s leading digital economies through improved productivity gains, global competitiveness and social well-being (National Digital Economy Strategy, 2011). In order to ensure your business takes advantage of this improved connectivity it will need to make sure that is ‘NBN ready’. This interactive session presented by Allison Miller of Vanguard Visions Consulting will provide an overview of: What the NBN is and why it is important to your business How your businesses can prepare itself to make the most of the NBN Opportunities to sign up for free digital business mentoring will also be available.
Citation preview
Getting your business ready for the NBN
Allison Miller, Vanguard Visions Consulting
Modbury & Salisbury
What is the NBN?
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network = NBN
• High speed internet• Faster than we can imagine• Changing the landscape -
• Not just with digital fibre but with digital opportunities
Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)
Super-fast internet
from 100 megabits per second to a peak speed of one gigabit
per second*
National Broadband Network = NBN
* NBN Co Ltd, 2010, Corporate Plan 2011-2013
speedtest.net
NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps
Internet is already a game changerBroken
Business Models:- Music
Industry, publishing,
media
From Push to Pull
From one to many to many to many
New ways of working:
- Collaborative/Co-optition- Open,
personalised- Give to get (FB,
TW, Gmail)
The new digital economy will have an impact on all Australian industries and
will require every business, community organisation
and government department
to be NBN-ready (Bowles, 2011)
How is the NBN supporting a digital
economy?
National Digital Economy Strategy
Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy
Top five industries to fly in 2013 in Australia
Source: Ibis World (2013) –http://www.ibisworld.com.au/about/media/pressrelease/release.aspx?id=304
Top five industries to fly in 2013 in Australia
Source: Ibis World (2013) –http://www.ibisworld.com.au/about/media/pressrelease/release.aspx?id=304
What does doing business in a digital economy look like?
Digital Presence:
• Website – DIY, free/paid, self-hosted
• Social media - Facebook, Twitter, YouTube, Pinterest etc
• Online Ads - Google, Facebook, LinkedIn, Scoop-ons
• QR codes
Getting your business ready for the NBN
Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream
Digital Presence:
• Search Engine Optimisation (SEO) - Tags, Keywords, Adwords
• Google Analytics
• Google Alerts
Getting your business ready for the NBN
Image: 'Google Main Search' - http://www.flickr.com/photos/22127803@N02/5267464508
Digital Customer Support:
• Apps
• Real time support
• Google+ Hangouts, Skype
Getting your business ready for the NBN
Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/
Image: 'Tada!' - http://www.flickr.com/photos/73282154@N08/6686839137
Digital Marketplace:
• Digitalisation of products/services - 3D printing, eBooks, iTunes
• Booking online - AusPost Passports, Qld Hairdresser, Doctor’s Surgery, Eventbrite
• Reminding customers – SMS, Swarm
• Digital reporting – mobile device forms, interactive PDFs
Getting your business ready for the NBN
Digital finance:
• Online stores /Payments- eCommerce, PayPal, eBay
• Mobile phone payments – CommBank’s Ka-ching, PayPal Here,
• Crowd sourcing finances – KickStarters, micro-loans, peer-to-peer lending
Getting your business ready for the NBN
Image: PayPal - https://www.paypal.com/webapps/mpp/credit-card-reader
Digital Infrastructure:
• ‘Cloud’ storage - Software as a service, Dropbox, Evernote
• Mobile devices and BYODs
• Virtual servers and desktops
Getting your business ready for the NBN
Image: 'What Type of Cloud?: Private, Public or+Hybrid?' - http://www.flickr.com/photos/26072489@N08/5332731617
Digital Infrastructure:
• Open source vs proprietary
• Interoperability
• Web accessibility
• User interface & experience
Getting your business ready for the NBN
Image: 'Interopérabilité @ J&Bisc family' - http://www.flickr.com/photos/11445550@N00/2456767724
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
Digital Policies/Legal considerations:
• HR• ICT• IP/Copyright/Creative
Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media
Getting your business ready for the NBN
Are you and/or your staff NBN ready?
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve
their information and communication technology (ICT) skills (Bowles, 2011)
Digital Workforce:
• digital literacy• HR policies
• tele-work• micro-work
Getting your business ready for the NBN
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
Implementing and evaluating for digital
success
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Develop an eBusiness Strategy/Action Plan:
• Link to Business Plan/Strategic Goals
• Input from stakeholders• Communicate to stakeholders• Resourcing• Risk management• Benchmarking - data analytics• Monitoring and review triggers• Evaluate
Develop a digital roadmap
Image: 'Gary Hamel: Open source is one of+the+greatest+management+innovations+of+the+21st+century' - http://www.flickr.com/photos/47691521@N07/4371000486
Supporting a culture of innovation:
• PD• Performance Plans• Collaborative learning and
rewards• Room to make mistakes and
test new ideas• Workforce development plan
Develop a digital roadmap
Is your business ready of the NBN?
Image: 'iPod Shuffle' http://www.flickr.com/photos/78399958@N00/436065764
Is your business NBN-ready?
• Digital capability or digital ‘e-readiness’
• Self assess – I use technology to …
bit.ly/digi-bus-analysis
• What did you discover about your business?
• What might you do differently?
What digital strategy will you investigate further?
Workshop evaluation
Where to start?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplusPinterest - pinterest.com/vanguardvisions
vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
allison@vanguardvisions.com.auvanguardvisionsconsulting.com.au
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