Giampiero nadali - PR & Wine regions @wbis2014

WBIS 2014WBIS 2014

PR, bloggersPR, bloggersand publishers: any win-and publishers: any win-win-win business win-win business model ?model ?

January 2014January 2014

Giampiero Giampiero NadaliNadali

Elisabetta Elisabetta TosiTosi

Partners in SicilyPartners in Sicily

Elisabetta TosiValeria CàrastroGiampiero

Nadali

Sicily, Mount Etna Wine Region - Sicily, Mount Etna Wine Region - 20122012

Western Sicily, Marsala & Menfi - Western Sicily, Marsala & Menfi - 20132013

ROI: ROI: ““Building relationshipsBuilding relationships””

•Trips are only the “first step”

•Winegrowers are the protagonists

•Before the trip:

•we try to educate wineries to use properly wine social media to maximize engagement with visitors

•After the trip:

•follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.

Branding a winery/wine Branding a winery/wine regionregion

•Detailed info on every aspect of production (before and during the trip)

•Different approach for different visitors:are they pros? are they winelovers?

•Creating contents in real-time,monitoring contents after the trip

•ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”

Elisabetta TosiElisabetta Tosilizzytosi@gmail.com

Mobile: 348 5178920Mobile: 348 5178920

Giampiero NadaliGiampiero Nadaligiampieronadali@mac.comMobile: 348 7419566Mobile: 348 7419566

fermentidigitali.comfermentidigitali.com

marketing@fermentidigitali.commarketing@fermentidigitali.com