View
904
Download
0
Category
Tags:
Preview:
DESCRIPTION
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Citation preview
© 2013
Grow Your Nonprofitwith Email & Social MediaSimple Strategies for Nonprofits
© 2013
Gina M. WatkinsRegional Development Director
Constant Contact
gwatkins@constantcontact.com
facebook.com/Constant Contact (DC Capital Region)
twitter: @GinaWatkins
© 20133
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
© 20134
traditional marketing
find
keep
convert
new marketing
find
keep
convert
MARKETING HAS CHANGED
“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
© 20135
ENGAGEMENTthe new word-of-mouth is
© 20136
EMAIL IS HARD TO BEAT• lots of physical,
measurable response
• easy to brand with colors + logos
• helps to measure and monetize social media
© 20137
FORWARD& SHARE
Your new best friends.
Make it easy to share.
© 20138
38%Source: Litmus, “Email Client
Market Share,” April 2012
© 20139
at its core, marketing is abouteliciting a physical and measureable
RESPONSE
© 201310
PHYSICAL, MEASURABLE RESPONSE
click ordownload
come tothe storeor office
schedulea session
donate call
© 2013
you can be your authentic self
11
you have an advantage
© 201312
NOW, LATER OR NEVERthree little words that rule your world
• who is it “from?”• what’s the “subject?”• when do you send your communication?
© 201313
WHO IS IT FROM?winning the battle of priorities
how will you be most recognizable?
CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”
© 201314
LOOK GREATbrand consistency
© 201315
SUBJECT OR HEADLINEwinning the battle of priorities
2SECONDS2WORDS 2TODAY
© 201316
WHEN TO SEND & POSTWHEN TO SEND & POST• for social media
• 3-5 times a week is plenty• use automated tools to help
• for email• monthly is most common • when are they likely to take action?
© 201317
1. divide your list into 3 groups of people
2. select three days in the week to test
3. send your e-mail, watch for best response
FIND YOUR BEST DAY
© 201318
FIND YOUR BEST TIME4. use same 3 groups
of people5. select three times on
the day with the best results
6. send email at 3 different times of day
© 201319
WHEN TO SEND & POST
best day best time
DO NOT BE ROMANCED BY A HIGH
OPEN RATE – MEASURE ACTIONS!
© 201320
• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)
PRACTICAL ADVICE
© 201321
YOU CAN DO THIS.AND YOU CAN START WITH A SMALL LIST
© 201322
Q&A
gwatkins@constantcontact.com
facebook.com/Constant Contact (DC Capital Region)
twitter: @GinaWatkins
Recommended