Global UX: A Journey

11

Global UX: A JourneyDaniel Szuc, Apogee

Whitney Quesenbery, WQusability

22

33

Peter Ballard Bob Barlow-Busch Steve Baty Ronnie Battista Jakob Biesterfeldt Sarah Bloomer Kevin Brooks Andy Budd Jennifer Carey Samir Chabukswar Raven Chai Calvin Chan Kevin Cheng Giles Colborne Jenna Date Bill DeRouchey Janna DeVylder Wei Ding Matt Dooley Darci Dutcher Jeff Eddings Will Evans Henning Fischer Pabin Gabriel-Petit Gerry Gaffney Peter Grierson Rachel Hinman Adrian Hallam Olive Hsin Jim Hudson Jhumkee Iyengar Jhilmil Jain Kaleem Kahn Anne Kaikkonen Anjali Kelkar Silvia LaHong Mike Lai Kevin Lee Joe Leech Yu-Hsiu Li Tim Loo Aaron Marcus Chris Marmo Itamar Medeiros Trent Mankelow Jim Nieters Noriko Osaka Christine Petersen Martin Polley Dennis Poon Steve Portigal Maren Pyenson Bas Raijmakers Michael de Regt Katharina Reinecke Marc Rettig Chris Rourke Josh Seiden Tomer Sharon Maria Sit Vicky Teinaki Geke van Dijk Michele Visciola Doug Wang Mark Webster Kimberly Wiessner Jo Wong Amanda Wright

44

55

What does it mean to think globally?

66

Open to other cultures

Distance from my own viewpoint

Empathy with different ways of thinking

Responsibility on a broader ecological level

77

Global UX starts with you

88

What cultural influences do we bring to our work?

99

How different cultures do you belong to now?

How many countries have

you visited?

How many cultures are represented

on your team?

What culture did you grow

up in?

1010

Layers of cultural knowledge

1111

Immersion in a culture

1212

What does this mean for global UX teams?

Whe

re th

e U

X te

am is

bas

ed

Where the products are used

One cultureOne location

One cultureMany locations

Many culturesOne location

Many culturesMany locations

1414

Deep understanding of the local context

Immersed in it as a native (or thinking like one)

Local Product

Loca

l Tea

m

1515

Working from the outside for another culture.

Local Product

Glo

bal T

eam

1616

Central design team reaching out to do global research or working through partners

Product for many cultures

Loca

l tea

m

1717

The connected world

Many voices from many cultures contributing

Global Product

Glo

bal T

ea

m

Whe

re th

e U

X te

am is

bas

edO

ne lo

catio

n

M

any

loca

tions

Where the products are usedOne culture Many cultures

Teams may be located anywhere, products are used in many places,

Contributions to the product are collaborative, with no single center.

Individuals bring distinct perspectives to the collaboration.

The flat world:multipoint collaboration

A team from one place creates products used in many different places.

The product is controlled centrally, with insights from target audiences.

Individuals may travel for research, or use local partners as surrogates.

Global reach:travel + local partners

A team in a single location or country, creating a product used in the same place.

Product management and individual team members are all part of the target culture.

The local world:single point culture

Teams from many places work on products primarily for other locations or cultures.

Project is managed from a central points.

All work is based on the culture of the target market.

Outsourcing:borrowed resources

1919

Innovation comes from everywhere

Global products need global teams

2020

Global UX:Research and design in a connected world

Due out… sometime in Novemberamazon.com/gp/product/012378591X@globalux

Daniel Szucdszuc@apogeehk.com@dszuc

Whitney Quesenberywhitneyq@wqusability.com@whitneyq