Going Viral - aka Media Sharing

Going Virala.k.a. media sharing

By: Mike CraneyEW Bullock Associates

PENSACOLAVISIT

Pensacola Beach • Perdido Key

What is Viral?Unsolicited sharing of content

YouTube videofacebook postblog posttweetemail

...and even your ads

What is Viral?creating engagement

the oldest form of media

Word of Mouth Advertising!

Competing against the noise

What makes things go viral?

lucky?planning?creativity?trigger a emotion?

people engage

Fascinate: Your 7 Triggers to Persuasion and Captivation

sallyhogshead.com

7 triggers....

Power Lust Mystique

Prestige Alarm Vice Trust

What about emotions?

Humor (joy) Anger Sadness

Fear Love Surprise Disgust

Anticipation

Defining viral success...

Email?

Banner ads?

YouTube Video?

Websites/Blogs?

open rate

click rate

viewspage views

Facebook/Twitter? followers

How many followers do you have?

The size of your audience doesn't matter. What's important is that your audience is listening.

Randy Pausch

How many followers do you have?

Company A50,000 fans

Company B10,000 fans

Engagement10 percent

Engagement60 percent

Active fans5,000

Active fans6,000

Company B wins!

Success is relative"My click rate was only .05%"

Charlie bit my finger - 360,363,299 viewsworld population - 6,775,235,700 people

Do the math!

360,363,299 views÷6,775,235,700 people

.05 view rate

The secret?

1.) Know your fish / Fish where the fish are

2.) Content over quantity

3.) Hit your audience's triggers

4.) promote & share - repeatedly!

5.) promote & share - everywhere!

6.) plan, execute, evaluate - rinse & repeat!

It's just like fishing!

and above all - KEEP FISHING!

Q&A

Going Virala.k.a. media sharing

Mike Craney - EW Bullock Associates

mike@ewbullock.comwww.mikecraney.com

THANK YOU!