Google analytics 2

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Introductions

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Summary of the workshops

• Day 1– Session 1: Introduction to Google Analytics– Session 2: Setting up Google Analytics– Session 3: Understanding & Interpreting Reports– Session 4: Understanding & Interpreting Reports

• Day 2– Session 1: Advanced Segmentation & Custom Reporting– Session 2: – Session 3: – Session 4: Goal, Transaction and Conversion analysis

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Google Analytics History

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Google Analytics Summary

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Introduction to Analytics

• Data Quality

• Limitations

• All features– Reports– Configuration

• Profiles• Filters• User Access

– AdWords

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Enabling your account for Google Analytics

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Account setup and integration with your website

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Integrating Google AdWords with Google Analytics

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Goal Setup and Transaction tracking

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Goal Funnel configuration

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Advanced Profile filtering

• IP Address (and how to find address)

• Bid override

• Referring URLs

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User access control

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Customised Variables and User-Defined Variables

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Tracking external traffic

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Cross domain tracking

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“Super cookie” implementation

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Improving data quality

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Visitor analysis

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Site usage analysis

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Using Site Overlay

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Inbound traffic analysis

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Key phrase analysis

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Configuring your dashboard

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Using date comparison

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Using Dimensions

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Performance comparison

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Alerts and Analytics Intelligence

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Understanding cookies

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Advanced Segmentation

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Custom Reporting

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Internal Site Search

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Goal analysis & verification

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Funnel Visualisation

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Event tracking

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Virtual Pageviews

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Revenue metrics & transaction tracking

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Conversion rate optimisation

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Pivot tables

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Exporting data

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Using regular expressions to filter reports

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Scheduling reports

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Tracking “non Google” Campaigns

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Any more questions?Rob Edlin

rob.edlin@niddocks.com

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uk.linkedin.com/in/robedlin

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