Google’s 5-Day Design Sprint: Event 1 – UNDERSTAND (Customer Problem/Habit/Journey)

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Understand1

VisualTemplatesfor:

PROBLEM

UnderstandProblem

DivergeSolu+on

DecideHypotheses

PrototypePrototype

ValidateValida+on

1

2

34

Build

Measure

Learn

Rapidlymapinforma+onandideasforProductUserTes+ng(PUT).Then,selectthemostimportantcustomermini-problemortrade-offofownproduct/organiza+ontoberesolved.

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

Understand

Diverge

DecidePrototype

Validate

1

2

34

5

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

UnderstandProblem

DivergeSolu+on

DecideHypotheses

PrototypePrototype

ValidateValida+on

1

2

34

5

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

UnderstandProblem

DivergeSolu+on

DecideHypotheses

PrototypePrototype

ValidateValida+on

1

2

34

5

Build

Measure

Learn

Understand1PROBLEM

Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

OPSEMap

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)

q  Experts:

ProductUserTesXng(PUT)Map

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)

q  Experts:

q  CustomerJourney(Habit)Map:q  CustomerScenario(JTGD;Trade-off):q  WinningStrategy(HMW):

ProductUserTesXng(PUT)Map

Understand

PROBLEM

1

Pain/Delight(-/+):….....

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesSon

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesSon

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)

q  Experts:

q  Problem:q  Vision:q  Long/Medium/Short-termGoal:

q  Day1(Monday)q  10am–5pm

Event1–UnderstandChecklist

q  Team/Experts:q  SprintQuesXons(TARGETED):q  HowMightWe(HMW)…q  Premortem:

q  Online:q  OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

q  CustomerJourney(Habit)Map:q  CustomerScenario(JTGD;Trade-off):q  WinningStrategy(HMW):

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)

q  Experts:

q  Problem:q  Vision:q  Long/Medium/Short-termGoal:

q  Day1(Monday)q  10am–5pm

Event1–UnderstandChecklist

q  CustomerJourney(Habit)Map:q  CustomerScenario(JTGD;Trade-off):q  WinningStrategy(HMW):

q  Team/Experts:q  SprintQuesXons(TARGETED):q  HowMightWe(HMW)…q  Premortem:

q  Online:q  OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesSon

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)

q  Experts:

q  Problem:q  Vision:q  Long/Medium/Short-termGoal:

q  Day1(Monday)q  10am–5pm

Event1–UnderstandChecklist

q  Team/Experts:q  SprintQuesXons(TARGETED):q  HowMightWe(HMW)…q  Premortem:

q  Online:q  OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

SprintGoal,Challenge,andQuesSon

BIGCHALLENGE/CONSTRAINT/RISKq  Desirability:

q  Feasibility:

q  Viability:

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

q  CustomerJourney(Habit)Map:q  CustomerScenario(JTGD;Trade-off):q  WinningStrategy(HMW):

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–UnderstandChecklist

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

q  TARGETEDCUSTOMER:MostImportantCustomer(MIC):

q  TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)

q  Experts:

q  Problem:q  Vision:q  Long/Medium/Short-termGoal:

q  Day1(Monday)q  10am–5pm

q  Team/Experts:q  SprintQuesXons(TARGETED):q  HowMightWe(HMW)…q  Premortem:

q  Online:q  OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:

q  CustomerJourney(Habit)Map:q  CustomerScenario(JTGD;Trade-off):q  WinningStrategy(HMW):

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

E:Engage-ment

A:Acquisi-+on

A:Ac+va-+on

R:Reten-+on/Revenue

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

CaseStudy1Savioke

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

OPSEMap

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

TARGETEDCUSTOMER(Archetype)q  HotelGuest

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

REALISTICPROTOTYPE(S)q  RelayRobot

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

ProductUserTesXng(PUT)Map

TARGETEDCUSTOMER(Archetype)q  HotelGuest:Trade-offs(-/+)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

REALISTICPROTOTYPE(S)q  RelayRobot:Trade-offs(-/+)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

ProductUserTesXng(PUT)Map

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

E:Engage-ment

A:Acquisi-+on

A:Ac+va-+on

R:Reten-+on/Revenue

CustomerJourneyMap

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Hotelguestwants…smallitem

Hotelguestreceivessmallitem

GuestcallsRecept-ionist

Recept-ionistputsiteminRobot

Robottakesitemtoguest

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

Event1–Understand

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

CaseStudy2FlaXronHealth

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

OPSEMap

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesSon

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

TARGETEDCUSTOMER(Archetype)q  CancerPa+ent

REALISTICPROTOTYPE(S)q  Pa+ent-TherapyMatching

Service

ProductUserTesXng(PUT)Map

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

E:Engage-ment

A:Acquisi-+on

A:Ac+va-+on

R:Reten-+on/Revenue

CustomerJourneyMap

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Pa+entwants…therapy

PaXentstartstherapy

Pa+entmakesappoint-menttoseedoctor

Doctor/Coordin.searchesformatchingtrials

Doctordiscussestrialwithpa+ent

Pa+entenrollsfortherapy

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

Event1–Understand

FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

CaseStudy3BlueBoeleCoffee

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Monday Tuesday Wed/day Thursday Friday

10am-5pm

•  Office•  Env.:Risks/Opp.

*Problem;Vision/Goal

MostImportantCustomer;Experts

*CustomerJourney(Habit)Map*HMW…

*Team:<8;Premortem

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

OPSEMap

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

TARGETEDCUSTOMER(Archetype)q  CaféVisitor(CoffeeDrinker)

REALISTICPROTOTYPE(S)q  OnlineWebsite

ProductUserTesXng(PUT)Map

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

E:Engage-ment

A:Acquisi-+on

A:Ac+va-+on

R:Reten-+on/Revenue

CustomerJourneyMap

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

Custom-ergets/readsPressstory

Custom-ervisitswebsite

Custom-ercom-parescoffeeretailers

Custom-erchooses/buysbeans

Custom-erwants…cupofcoffee

Custom-ergetscupofcoffee

Custom-ervisitscafe

Custom-erorderscoffee

Baristaservescoffeetocustomer

Custom-erpaysforcupofcoffee

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu+on

HypothesesPrototype

Valida+on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategistDr.RodKing.rodkuhnhking@gmail.com&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

Event1–Understand

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

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