Googles Chromecast - A Disruptor

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TECHNOLOGY BUSINESS RESEARCH, INC.

Google’s Chromecast — A DisruptorDangers and OpportunitiesSept. 25, 2013

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Ezra GottheilPrincipal Analyst, Computing Practice

Primary Focus:•Mobile Ecosystems (Android, BlackBerry, iOS, Windows)•Smartphones•Tablets•PCs

Twitter: @egottheilEmail: ezra.gottheil@tbri.com

Today’s Presenter

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TBR Analysis and Insight on Google’s Chromecast: Webinar Presenter

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Introduction

• What’s the big deal about Chromecast?• Platforms and devices implications• Business implications• Application implications

SOURCE: CNET.COM

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TBR Analysis and Insight on Google’s Chromecast: Agenda

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Why Chromecast is a big deal

• The “fourth screen” problem• Cross-platform• Shakes up everybody’s home theater plans• Opportunities equal threats

iOS iOS

Android Mac OS X

Chrome**Chrome browser for Windows and Mac, Chrome OS

Above: Google Cast extension installed in Chrome

SOURCE: THEVERGE.COM

SOURCE: GOOGLE.COM

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TBR Analysis and Insight on Google’s Chromecast: Drivers

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Platforms and Devices

• Solves two problems• The 80-20 rule• Streaming solution should be complete• Audio• The race to compete

SOURCE: GOOGLE.COM

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TBR Analysis and Insight on Google’s Chromecast: Analysis

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Business — Platforms

• Google• Apple• Microsoft SOURCE: GOOGLE.COM

SOURCE: MICROSOFT.COM

SOURCE: APPLE.COM

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TBR Analysis and Insight on Google’s Chromecast: Business Implications

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Business — Content

• Netflix• Television and Cable• Piracy• Content

SOURCE: TBR

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TBR Analysis and Insight on Google’s Chromecast: Content Ecosystem

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

Applications

• Presentations• Groups• Consumer• Commercial

SOURCE: GOOGLE.COM

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TBR Analysis and Insight on Google’s Chromecast: Impact on Applications

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Google’s Chromecast — A Disruptor | 9.25.13 | www.tbri.com | ©2013 Technology Business Research Inc.

For additional information, please contact:John Spooner James McIlroyDirector, Computing Practice Vice President of Salesjohn.spooner@tbri.com mcilroy@tbri.com

Technology Business Research Inc.Hampton, N.H.Phone: 603-929-1166Twitter: @TBRIncLinkedIn: www.linkedin.com/company/technology-business-researchSlideShare: www.slideshare.net/tbr_market_insightYouTube: www.youtube.com/user/TBRIChannel

Questions?

Ezra GottheilPrincipal Analyst, CP @egottheilezra.gottheil@tbri.com

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TBR Analysis and Insight on Google’s Chromecast: Q&A

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TECHNOLOGY BUSINESS RESEARCH, INC.

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