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"Virtuosos are a dime a dozen." -- LA Times In today's hyper-competitive business world, greatness is everywhere -- and doesn't make you stand out from your competition. Instead, you must create distinction in how you sell and serve your customers. This short program from Hall of Fame speaker and bestselling author, Scott McKain, briefly examines the phenomenon -- and reveals the keys to standing out. For more information on the book, "Create Distinction" -- named by thirty major newspapers like the Miami Herald as one of the "Ten Best Business Books of the Year -- go to: http://CreateDistinction.com For more on Scott's programs: http://ScottMcKain.com
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C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business
Scott McKain author, Create Distinction
Proclaimed that the research discovered there were ELEVEN
“great” companies…
One makes a product that can kill its customers… Five performing merely AT or BELOW the S&P average… One has been acquired by a “non-great” company… One now has half of its previous market cap… One has dissolved through bankruptcy… One committed securities fraud, delisted by NYSE… One is still “great”…
can you differentiate YOUR work?
SUCKS!
Telling everyone how great your product/service performs
Greatness is everywhere.
in all of music…
The most complex
compositions
by MIDDLE SCHOOL students
are now performed
“Today, virtosos are a DIME A DOZEN.”—from LA Times
in today’s fast-paced world
great performance is a common quality.
you must CREATE DISTINCTION to stand out
H O W C A N C U S T O M E R S T E L L A D I F F E R E N C E B E T W E E N Y O U A N D T H E C O M P E T I T I O N ?
H O W C A N C U S T O M E R S T E L L A D I F F E R E N C E B E T W E E N Y O U A N D T H E C O M P E T I T I O N ?
… I F Y O U D O N ’ T S E L L T H E M U N I Q U E LY
A N D S E RV E T H E M R E M A R K A B LY …W H Y W O U L D N ’ T T H E Y C H O O S E
S O M E P L A C E E L S E ?
to grow your business!
CREATE DISTINCTION in
SALES & CUSTOMER
SERVICE
The FourCornerstonesOf Distinction
Clarity
The FourCornerstonesOf Distinction
Creativity
Communication
CustomerExperience
Focus
ULTIMATE CUSTOMER EXPERIENCE ®
Create the
“Ultimate Customer Experience is a Federally registered trademark of McKain Performance Group, Inc; all rights reserved”
WHAT IS THE ULTIMATE EXPERIENCE THAT A CUSTOMER COULD HAVE WITH YOU?
WANT TO LEARN MORE?
Discover how to :• sell uniquely by creating distinction• serve remarkably by delivering the
Ultimate Customer Experience ®
C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business
Scott McKain author, Create Distinction
CreateDistinction.com
C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business
Scott McKain author, Create Distinction
ScottMcKain
@ScottMcKain
ScottMcKain
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