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Amy Spatrisano of MeetGreen shares insights and introductions to Green Meeting Fundamentals
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Green MeetingsBetter practices for the meetings industry
1
Amy Spatrisano, CMPMeetGreen®
Formerly Meeting Strategies Worldwide
INTENTION
• What makes the most business sense? • What’s right?
Relevant Data
Average conference delegate over 3 days:
Produces 61 lbs/27+kgs of solid wasteUses 846 gallons/3202+ liters of wasteProduces 1419 lbs/643+ kgs of ghgs
Data Source: US Environmental Protection Agency
79% of buyers deliberately
avoid destinations/venues
known to have poor
environmental records
Source: IMEX 3rd Annual Survey Results 2008
More facts…
Planners are or expect to plan a green meeting
during the next year…
Association 42%
Corporate 36%
Independent 35%
2008 Meetings Market Trends Survey
More facts…
BALANCE
FOUR INTENTIONS
Do right by the planet
Make the best business decision
Measure the impact
Share the story
DO RIGHT BY THE PLANET
DO RIGHT BY THE PLANET
What is a green meeting?
The Four Ps
• People • Planet• Profit………
•Purpose
What's your
PURPOSE?
DO RIGHT BY THE PLANET
DO RIGHT BY THE PLANET
MAKE THE BEST BUSINESS DECISION
MAKE THE BEST BUSINESS DECISION
(44%) confused by the term “sustainability” (71-75%) don’t know which product/company is sustainable (34%) willing to pay for sustainable goods (21%) actually buying more sustainably
Source: Sustainability: The Rise of Consumer Responsibility, The Hartman Group, Inc., January 2009.
MAKE THE BEST BUSINESS DECISION
• Rethink• Reduce• Reuse• Recycle• Re-pay
MAKE THE BEST BUSINESS DECISION
MEASURE THE IMPACT
MEASURE THE IMPACT
MEASURE THE IMPACT• 1.5 lbs trash per person 2008• 76% waste diversion (66% increase)• 41200 lbs donated materials• 21 community organizations helped• 933 lbs GHG per person• 100% offset• 42% organic• 15% local
MEASURE THE IMPACT
SHARE THE STORY
Greenwashing: “The act of misleading consumers
regarding the environmental practices of a company or the environmental
benefits of a product or service.”
Source: Terrachoice
SHARE THE STORY
Over the top images
Fluffy language Nothing to do with product No data specifics or
certified labels
Obvious lies
A recognised 3rd party label
Claims that are
product relevant
Significant and major green commitments
Gives a good feeling
SHARE THE STORY
Planners:• Be informed• Read labels• Seek proof• See for yourself
SHARE THE STORY
Marketers:• Be transparent• Be authentic• Third party validation• Report progress
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