Guerrilla Marketing for Your Biz

© Wendy McClelland

Are you confused about how to choose the right marketing training?

Know you need help but don’t know where to start?

Let me introduce myself and show you how I can help you.

I can help you build your business by:

Teaching you the FOUNDATIONAL step of identifying your IDEAL clients

Showing you 25 Guerrilla Marketing tactics to apply to YOUR business

Creating a marketing calendar

Let me be your guide to building the SUCCESSFUL business you deserve!

WHY do I know I can help you? I’ve built three successful businesses of my own.

In 1995 I was a young, divorced mom with three small children

With two skills TYPING and TALKING I grew a business that morphed into:

my own daily radio show being known as an “expert” in using the

internet for business the New York Times choosing my first

website as “one of the best ‘biz sites on the internet”

a nomination for Canadian Entrepreneur of the Year

the opportunity to speak to over 10,000 people about internet

marketing and technology the joy of speaking to groups from

Sacramento, California to Whitehorse, Yukon to Calgary, Alberta

My name is Wendy McClelland and I’m an award winning entrepreneur, a

past nominee for Canadian Entrepreneur of the Year and a

Certified Guerrilla Marketing Coach.

I’ve built three successful businesses of my own and I can help you build

YOUR business!

I’ve created a video series called “Guerrilla Marketing for your

Business” and I’d like to give you a free sample of the course.

This program contains EIGHT videos

and THIRTEEN downloadable resources.

This excerpt that follows is Video #2 – that contains information about:

-Joint Ventures- Free Consultations

- Customer Reactivation Letter

I hope you will learn tactics in this video that you can apply today to

grow YOUR business!

Let’s dive in.

Joint Ventures or Fusion Marketing – team up with other businesses who have the SAME “ideal clients” as you do.

A Joint Venture (JV) or Fusion Marketing means teaming up with another business that has the SAME IDEAL CLIENT.

IDEAL CLIENTS are those most likely to buy your product or services.

By teaming up with them you have the opportunity to reach a whole new group of ‘ideal clients’ without having to do any of the work to get them.

What kinds of things can you do as a joint venture? The possibilities are endless!

Examples of JOINT VENTURES (JV’s):

Advertising - get a larger ad (that you share 50/50 with the partner) in your local paper, a trade magazine or at an event

Getting exposure to a brand new market (your JV partner can send a letter of recommendation to their clients and you do the same to yours – recommending each other’s businesses)

Sharing a booth at a trade show (make sure the organizers allow it)

Adding your product to another one (as an example if you make organic dog biscuits you could team up with a company that makes custom dog bandanas or leashes)

Do a teleseminar, webinar or workshop together

Examples of JOINT VENTURES (JV’s):

Examples of JOINT VENTURES (JV’s):

Exchange ads in each other’s email newsletters

Set up an affiliate program for your products

Write a guest blog or have others guest on your blog

Team up with another writer and co-write an article to publish on both your blogs/website

You refer clients back and forth and receive a referral fee (anywhere from 5% - 20% depending on your industry)

What needs or wants have my customers expressed that they have?

Example: A hair dresser always hears “I’d love to get my nails done while I’m here”.

{JV – team up with a nail technician}

Questions to help you come up with ideas for JV’s:

What related products or services do they want, need or could be interested in?

Example: A dog groomer often hears “I have such a hard time finding somewhere to leave Fluffy when we go on vacation.”

{JV – team up with a doggy daycare}

What non-competitive companies have a product or service that my customers could benefit from?

Example: A bridal salon often hears “I wish I could find the perfect necklace to wear with this dress.”

{JV – team up with a jewellery designer}

-

WHAT businesses could you team up

with for a Joint Venture?

Free Consultations – Give potential clients a free 30 or 60 minute consultation.

Free consultations allow YOU to:

See if the other person is someone you want to work with

Show your expertise to the potential client

Interview the potential client and get the basic facts – but NOT dive deep into their business

Give them one or two tips or ideas – that’s it!

TIPS for your FREE Consultation

Set up meeting in a quiet place or do via Skype

Set a specific time and be VERY CLEAR how much time you are giving them (set the timer on your phone)

Do a LITTLE research ahead of time (check out their website & social media)

TIPS for your FREE Consultation

- Ask SPECIFIC questions

Examples:

What are your biggest challenges related to XYZ

now?

What activities have you done up to now?

How do you feel I can best help you?

Leave them WANTING more!

IMPORTANT

AFTER the Consultation

If you’ve promised to do a written proposal make sure you give yourself enough time to prepare it

Create templates you can modify so that you save time

Send the proposal in a PDF format

After you send the proposal follow up within 7 days if you have not heard back

Customer Reactivation Letter – allows you to re-connect with past customers to

generate new business

A Customer Reactivation Letter is sent out annually during your business’ slow period.

If you’ve been in business for any length of time you want to build a LIST.

Your list is your GOLD MINE! It allows you to stay connected and build RELATIONSHIPS.

You can watch an audio version of this video on YouTube - http://youtu.be/djH2M1L3Uqs

I hope you got some great information from this sample of the course.

If you’d like to see more why not sign up for the whole course?

I created this course because I know that not everyone can afford to work with me in a one to

one coaching situation. But I believe EVERY entrepreneur deserves great training.

I’m really excited to work with you!

Let’s get started!

Join me at www.gmarketingforyourbiz.com

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