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« Your branded spectacles guaranteed against theft and breakage »

�  Branded eyeglasses

� With an all inclusive warranty

�  At a competitive price

We want to become the online reference to buy and protect designer glasses

Designer glasses with an all inclusive warranty

We have 3 main types of customers

10 Million 60%

3 years 90% 60%

15 Million 70%

4 years 60% 20%

3 Million 60%

1 year 90% 70%

4.8 M€ annual potential Turnover

Population Wear glasses Renewal every

Total 1M 0,3M 1,1M

Market share (goal: 1%) 24 000 annual customers

Emilie the mother of 2

Jacques the over insured senior

Alexandre The clumsy guy

Sources: Insee ; Xerfi ; Fevad ; based on an average basket of 200€

Want warranty eShopper

We sell high end service at mid range prices

Bad service Good service

High price

Low price

There is no similar warranty at our price level in the market

No warranty

Complete warranty

(loss/break)

Low price

High price

The local optician

We are your bodyguard: a unique protection to see clearly, whatever the circumstances

31 2

§  All glasses include our free warranty

§  We guarantee the fastest and most complete protection service in the market

You have broken your glasses? Your glasses have been stolen? How will you see in the meantime?

A strong Business Model based on a well-thought warranty premium

Based on 10 customers buying 150€ spectacles… Financial impact

Purchase glasses with our warranty (100%)

Break or get their glasses stolen during Year 1 (20%) (1)

ü Additional margin per client (15%) = €22.5 / client

û Additional costs : ~55% of the price of 2 glasses = €16.5 / client

ü Balance per client = +6€ / client

The additional margin enables a comfortable Burning Cost Ratio (losses/premium paid) of ~75%

(1): Based on a survey conducted with 50 potential consumers

�  Other competitors offer a warranty service in case of lost/broken glasses, but often outsource it

As insurance is not our core business, we plan to partner with a specialist

has an agreement with

�  We are currently in talks with potential partners

Exemple

Deep dive into our Customer Experience

An acquisition strategy that relies on recommendation

 A pre launch event to generate traffic and buzz:

＠ Online competitive game on FB, the prize: a ten year warranty on prescription eyeglasses

 How to generate traffic in the long run

＠ Through recommendations, to foster trust

＠ Improve referencing through our content policy ＠ Educate people with quality content and regular

publications

＠ Re-written URL to improve referencing by Google

 Customer loyalty is key for repeat buys and recommendation:

＠  Very targeted personalized mails 3 times a year: before spring, before winter and at the anniversary date of the last purchase

＠  A loyalty card, earning points for each purchase and each sponsored customer

We want to be perceived as trustworthy and reliable

What we plan to do in the coming months

�  Focus on high end brands

�  Develop a set of KPI to monitor and display our performance as a marketing tool (satisfaction %, etc)

�  Keep organising promotional events (several every year)

Why should you choose us?

1.  Because we offer an unheard of warranty

2.  Because we are much cheaper than our direct competitors

3.  Because it is a sound Business Model

Thank you for your time

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