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Key wins
- Total of 20 attendees and 12 bloggers attended the blogger event
- Total PR Value at $37,500 from 5 blogs as of 4 September 2012.
Key wins
- Total more than 140 consumers signed up to a Consumer Mystery Shopper,
of which 25 were selected
- 25 selected consumers undergone a special workshop by Local Draught
Master, Frank Yu
Consumer fb posts
Media No. of clips Approx. PR Value
(SGD)
Print 1 $5,100.00
Online 8 $60,000.00
Social Media 1 $7,500.00
Total 10 $72,600.00
Total reach: 112,520
http://www.youtube.com/watch?v=-5Ch-9Yxkw4
http://sglinks.com/life/pages/5807949-interview-the-draught-master-for-
heineken-singapore-frank-yu
http://www.ms-
skinnyfat.com/2012/0
7/event-heineken-
star-serve.html
http://rubbisheatrubbishgrow.wordpress.c
om/2012/07/20/how-to-pour-a-perfect-
pint-of-beer/
http://365days2play.c
om/2012/08/02/heine
ken-event-at-the-
exchange/
http://chrispytinetoo.blogspot.sg/2012/
08/month-in-snap-shots.html
http://www.sgfoodonfoot
.com/2012/07/heineken-
star-serve.html
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