Help! I need a website!

! !Help I need a website Presented by Purple Pen Productions

Common Questions First

Common Questions First ?How much does it cost

Common Questions First Ask a real estate agent “How much does a house

?cost ”

Common Questions First ?Can you make me a website just like this one

Internet and Marketing Basics

Internet and Marketing Basics Browsers and operating systems

Internet and Marketing Basics , , Many computers many screens many browsers

Internet and Marketing Basics Finding things on the web

Internet and Marketing Basics ( )Search Engine Optimization SEO

White hat or Black hat

Internet and Marketing Basics’ Don t underestimate the power of branding

Internet and Marketing Basics

Consistency

’ Don t underestimate the power of branding

Internet and Marketing Basics !Usability Counts

Internet and Marketing Basics Accessibility is more important than you think

Internet and Marketing Basics Make it easy for people to contact you

Internet and Marketing Basics Writing for the web is different

, Know Yourself Know YourBusiness …Answer some questions first

, Know Yourself Know YourBusiness

?Who is your target market

…Answer some questions first

, Know Yourself Know YourBusiness

’ ?What s your message

…Answer some questions first

, Know Yourself Know YourBusiness

?Why do you want a web site

…Answer some questions first

, Know Yourself Know YourBusiness

?What technology are you comfortable using

…Answer some questions first

, Know Yourself Know YourBusiness

?What kind of web site do you need

…Answer some questions first

?Can I do it myself …It depends

Brochureware

?Can I do it myself

-Blog or content managed

?Can I do it myself

Community or social networking

?Can I do it myself

eCommerce

?Can I do it myself

News or Informational

?Can I do it myself

?Can I do it myself Web Application

Things to Consider

?Can I do it myself

Hiring Some Help What kind of help and where do I find

?them

You have a few options

Hiring Some Help

Hiring Some Help

Pros Affordable Good deed

Cons Unprofessional Unaccountable

:Where to find them Word of mouth

:Hourly rate 0- 15 $ $ per hour

’ ’ ’ Neighbor s Nephew s Best Friend s Cousin

Hiring Some Help

Pros Affordable

Cons Communication issues Legal issues Unprofessional product

:Where to find them .getafreelancer com .eLance com .craigslist com .odesk com

Hourly rate 10- 20 $ $ per hour

Offshore

Hiring Some Help

Pros Professional Affordable

Cons Jack of all trades

:Where to find them Word of mouth Other business websites

Local meetups and networking events

Hourly rate 25 - 75 $ $ per hour

Freelancer

Hiring Some Help

Pros Professional Specialists

Cons Higher prices Overlook smallprojects

:Where to find them Search engines Magazines &competitions

Chamber of Commerce Other business websites

Hourly rate 150 - 250 $ $ per hour

/ Creative Interactive Agency

Hiring Some Help

Pros Professional Specialists Affordable

Cons Put together a team

:Where to find them Purple Pen Productions

Hourly rate 30 - 90 $ $ per hour

/ Virtual Agency Team of Freelancers

Hiring Some Help

Pros -As needed Help when stuck

Cons ’ You re still doing a lot

:Where to find them Many freelancers and

virtual agencies would be willing to offer this

service

Hourly rate 25 - 90 $ $ per hour

Consultant

Hiring Some Help

Brochureware 24-60 +hours

Blog 30-60 +hours

Community 36-80 +hours

eCommerce 40-200 +hours

/News Informational 30-60 +hours

Web Application 200-800 +hours

?How long does it take

How to Hire Someone Questions to ask and things to prepare

How to Hire Someone

?May I review your portfolio ?What is your process

Things to Ask

How to Hire Someone

?What recommendations do you have ’ ?What s included in the price

Things to Ask

How to Hire Someone

?Will I be able to update the site myself ?What and when are the milestones

Things to Ask

How to Hire Someone

?Is Search Engine Optimization included ?Will Accessibility Guidelines be met Is usability testing feasible within my

?budget

Things to Ask

How to Hire Someone

?What browsers will the site support / ?May I speak to your current past clients

Things to Ask

How to Hire Someone

Know what you want

Things to Prepare

How to Hire Someone

Know your budget

Things to Prepare

How to Hire Someone

Gather information about your business

Things to Prepare

How to Hire Someone

Plan for multimedia

Things to Prepare

How to Hire Someone

Keep an open mind

Things to Prepare

The Creation Process What to expect after you hire someone

The Creation Process

Information architect User experience expert Backend engineer Frontend engineer Graphic designer Copy writer

Quality Assurance Photographer Community manager Project manager Databaseadministrator

Server administrator

?Who Might Be Involved

The Creation Process 1: Step Information Gathering

A web site is not an- - over the fence project

The Creation Process 2: Step Estimate

The Creation Process 3: Step Contract and deposit

The Creation Process 4: Step Share your assets

The Creation Process 5: Step Statement of Work

The Creation Process 6: Step Design

The Creation Process 7: Step Development

The Creation Process 8: Step Testing

The Creation Process 9: Step Launch

The Creation Process 10: Step Post Launch

The End?Questions