Hispanic Mobile Marketing Forum 2012 - Gastón Bercún

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Click to edit Master title styleClick to edit Master title style6 Questions to answer

Who is speaking? Why Mobile? Mobile Web or

Mobile Apps?

What Mobile brings to Digital

Advertising?

How to target US Hispanics

through Mobile Advertising?

What do I need to run a Mobile

Advertising Campaign?

Click to edit Master title styleClick to edit Master title styleWho is speaking?

• Co-CEO & Founder of HUNT Mobile Ads.

Gastón Bercún

• Is the leading mobile advertising company for Spanish and Portuguese Speaking Markets.

• We have active offices in Brazil, Mexico and Argentina• We have a Premium and a Blind Network, to run branding and

performance campaigns• Overall we represent +10 billion ad impressions every month.

HUNT Mobile Ads

Click to edit Master title styleClick to edit Master title styleWhy Mobile?

Because the future is…

… and in mobile the future is here!

Click to edit Master title styleClick to edit Master title styleMobile Web or Apps?

Click to edit Master title styleClick to edit Master title styleMobile Web or Apps?Differences

Development Drive Traffic Speed

Availability for user

Monetization

Click to edit Master title styleClick to edit Master title styleWhat Mobile brings to Digital Advertising?

Hardware is relevant

User is on the move –

Geolocalization

Each platform is different and has its

compatibility

InApp advertising is completely

new

Click to edit Master title styleClick to edit Master title styleHow to target US Hispanics through Mobile Advertising?

DMA (Designated Market Area)

targeting

Spanish Content sites accesed

from the United States

Facebook mobile

sponsored stories

Spanish ads in general content

Click to edit Master title styleClick to edit Master title styleWhat do I need to run a Mobile Advertising Campaign?

• MMA standards• Depending the campaignAds Specs

Landing page• ORMMA• MRAIDRich Media• Facebook• TwitterSocial

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Think Mobile

Click to edit Master title styleClick to edit Master title styleConclusions

Effective mobile ads can generate everything from on-device conversions and purchases to leads, calls, downloads, in-store traffic and offline sales.

With smartphone penetration at over 40% in the U.S. and Hispanics leading adoption, mobile has earned its place in the marketing mix.

Now is the time to surprise and delight audiences with engaging mobile rich media ads.

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