Home Improvement & DIY Industry

The local market

Home Center

The leading Israeli retailer

46 shops in Israel

4 Cyprus

5 Russia

3 Serbia

ACE Franchisee of the American ACE Hardware

28 shops all over the country

Including 17 shops of Auto Depot retail chain

for automotive products and accessories

“Mom & Pop” shops Represents the majority of Israel’s market

Mostly located in city centers

Why Israel?

Home Improvement & DIY in Israel

Estimated exports in 2013 - 1.5 million dollars

57% 20%

5%

10%

8%

Europe

North America

South America

Asia

Other countries

Household

Lawn & Garden

Hardware

Innovative and unique designs

Eco- friendly products

Cutting-edge technologies

Worldwide leaders in the plastic industry

Optimized flexibility to customers specifications

Strengths

Value for top-quality

Reliable and experienced partner

Israel to Europe Speed-to-market advantage

Free Trade Agreement with Europe and US

Complete package of services at your doorstep

Connections with International DIY Chains

Challenges

Small companies with limited range of products

Competing with low cost labor in Far East countries

Plastic industry based on changes of oil prices in the world

Price change in raw materials in the world

Opportunities Designed products

Short time delivery

Free trade agreement with Europe

Reliable and experienced companies

Value for top quality

For further Information please contact:

Mrs. Caroline Nave

Manager - Home and Family products

Tel: +972-3-514-2982

Fax: +972-3-514-2985

nave@export.gov.il

www.export.gov.il

Thank you