How Any Local Business Can Be On Page One Of Google

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Welcome to…”How Any Local Business Can Be One Page One of Google And

Make Your Phone Ring With Customers, Clients Or Patients…For Less Than

$100.00 a Year”

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Why Learn This• Your business has a message, and a voice.• How many ways are you sharing that?• Our business’s depend on our continued

conversations with HERD= clients, customers or patients, if not us…someone else in our niche will.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Every Business Has Herd(s) of people

• Clients• Customers• Patients• Folks that know you, like you, trust you• Every day some competitor is trying to poach

your herd, and your potential herd

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Ranching• Ranching means the rounding-up a good

responsive “herd” of fans, customers, clients, patients, that you OWN and keep well maintained fence around-through the quality of the relationship, your own media-platforms

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Why Learn This• Why you are in business?• The Only Way To Coast Is To Down Hill• Growing? Plateau? or Decreasing?• Why should anyone do business with you

versus anyone and everyone else in your niche (USP)?

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Why Learn ThisOnly 3 Ways To Grow Any Business•Increase New People•Increase Transaction Size•Increase Transaction Frequency

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Why Learn This You are tired of being held hostage by a nickel-and-diming, slow-to-respond webmaster, and you want to be able to update and tweak your website simply and quickly.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

What Business Are You Really In?

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

John Lennon is quoted as saying…

“I’ll just sit down and write us another swimming pool”

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

2. In This Example The Number Site Ranked On Google Received 42-56% of all clicks for that search term

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How Many Of You Click To Page 2?

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

The only 2 places where all your competition is listed together is the

yellow pages and the internet

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How many of you use the internet to find business that solve your

problem?

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Who Am I and Why You Should Listen To Me

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Long Story Short…• 3 years ago my wife was sick, very sick. • When I couldn’t sleep at night, I got up and taught myself how to build

websites, • I am a local, small businessman.• I knew I had to have my business on the internet, but I didn’t want to

spend a lot of money doing it, and I didn’t know “who to trust.”.• I entered one of the websites I built, into an international competition,

there were 43 entries, I came in 3rd, not bad for being self taught, and my first try.

• Since then, building and tweaking websites well... it’s become “my baby”, a passion, and I’ve only gotten better at it.

•

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Being on page one of Google, the 800 pound “Yellow Page” gorilla, in the room, for less than $100 a year

now... is just a game to me.

I want to show you how I did it.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Summary of What We’ll Cover• Why you need a website• What is a Website address aka domain name• Where do you get a website address and cost• What’s a website hosting account & where• Why you need a hosting account and cost

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Summary of What We’ll Cover

• How to get FREE website building software that’s quick, easy, and makes your website look and function the way it needs to so you attract new clients, customers and patients

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Summary of What We’ll Cover• How to easily create website pages• How to add images, video and audio to pages• What pages you need (home, contact us etc)• How to increase new clients, customers, or

patients calling by 300% by adding one step. • And Much, Much More!

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

What a website looks like doesn’t generate a dime…

How a website functions is the key to attracting and keeping clients,

customers and patient’s

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Why You need a website?

• It’s one of only two places where all your competition is listed together, the other is the yellow pages, although the YP is…

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Your Business Has a Voice and a message…doesn’t it?

How many ways are you sharing that with the world?

Direct mail, email, yp, advertisers, craig’s list, coupon books…

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How many ways are you continuing the conversation with

new and existing clients, customers, or patients?

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

What is a website?• It’s another form of media, just like direct

mail, social media, tv ads, radio ads…it’s just another way to continue the conversation with current and new… customers, clients, patients.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

It’s not a business

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

It’s a media

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Example

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

I only care about what google thinks, build to suite google

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Where do you get a website address aka domain name

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Where can you get a domain name?

www.godaddy.com

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How Do You Choose a Name?• What is someone who is looking for the problem that

you solve typing in• Example: City Chiropractor (Libertyville chiropractor)• City chiropractors (Libertyville chiropractors)• Chiropractor in city• Best City Chiropractor• Chiropractor

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How Do You Choose a Name?• Your domain name should be something they

want• Has a benefit• A result in the name• What problem does my business solve?

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How Do You Choose a Name?• Real domain names end in .com (not .net, .biz)

• As a test search google and see how many non .com name appear in the top 10

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Resource: Google External Keyword Tool

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Google External Keyword Tool

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Google External Keyword Tool

If I couldn’t get the trout fishing domain name I wanted, I’d tryTrout fishing secrets, Trout fishing tips, Trout fishing exposed

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How Do You Choose a Name?Plumbing example

•Libertyville Plumber•Libertyville Plumbers•Plumber in Libertyville•Best Libertyville Plumber•Plumber

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Website Hosting Account• You have to host your website some where…

out there.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Website Hosting Account

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Website Hosting

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

How To Connect Your Server With Your Domain Name? (Hostmonster with Go

Daddy)• Sign up for hosting• Get your “name servers” info from your host• Enter your name server information into your

account at Godaddy• If you have any problems, your web hosting

company will help you.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

C Panel- Wordpress

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

C Panel Wordpress Install

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

C Panel Wordpress Install

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Wordpress Dashboard

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Wordpress Add Page

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Add Media

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Must Have Plugins

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Accepted File Types

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Must Have Pages

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Google Places

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Video Sales Marketing• Video can increase clicks 300-400%• He’s the 4 step sales message• Here’s who I am• Here’s what I’ve got for you• Here’s what it will do for you.• Here’s what you need to do next.

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Video Sales Marketing• Office tour• Patient Testimonials• Office voice & message

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

List Management• The most important part of my practice is my

database, without that I’m screwed• I have 5 different databases ( one, mutiple,

professionals, Dr R’s patient list, new movers)• Aweber, Constant Contact, Icontact• Manage & Continue the conversation

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Shopping Carts- Merchant Account’s

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Blogging, Copywriting

• Your voice, message, mission, • USP, pet peeves

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Social Media• Facebook• You Tube• Twitter• They all manage the relationship, “Continue

The Conversation”

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Search Engine Marketing (SEM)Pay Per Click (PPC)

Search Engine Optimization (SEO)

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

QR Codes• Quick Response Codes s a type of matrix barcode (or two-

dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively[clarification needed] large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or by supported extensions virtually any kind of data.[1]

• Created by Toyota subsidiary Denso Wave in 1994[2] to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.[3]

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

QR Codes

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Match & Exceed Your Competition

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Next Step For You To Take• Choose a domain name• Choose a hosting service• Install Wordpress• Configure Wordpress • Create Google PlusPage• Create Sales/Marketing Video

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

Next Step For You To Take• Choose a list management system• Choose a shopping cart & merchant account• Copywriting and blogging for your site• Integrate social media services into your

website• Search engine marketing

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How Any Local Business Can Be On Page One Of Google And Make Your Phone Ring With Customers, Clients, Or Patients…For Less Than $100.00 A Year

© Dr Steve Segal- All Rights Reserved

The Big Take Away• How many ways can you…• Help people out, • Continue the conversation, • Build the herd• If you don’t…your competition will